EA lets advertising companies track how you use EA's games and websites, then uses that data to show you targeted ads on other websites and apps across the internet.
Consumer impact (what this means for users)
Your device identifiers, location data, browsing behavior, and gaming activity on EA services are shared with third-party ad networks who combine this with data from other websites to build advertising profiles and target you across the internet.
What you can do
⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
Opt Out of Arbitration
Visit www.aboutads.info/choices, www.networkadvertising.org, or youradchoices.ca to opt out of interest-based advertising from EA's third-party ad network partners. Note that opting out means you will still see ads but they will be less targeted.
Cross-platform context
See how other platforms handle Third-Party Advertising Partner Data Sharing (Interest-Based Advertising) and similar clauses.
This practice means your gaming behavior on EA platforms directly follows you around the internet in the form of targeted ads, and your data is combined with information these ad companies have collected from other sites you visit.
View original clause language
Through our Services, we may allow third-party advertising partners to use technologies and other tracking tools to collect information regarding your use of EA's Services and your device (such as your IP address, mobile identifiers, pages visited, location, browser information, time of day). We also may share information relating to your device and your use of our Services with our third-party advertising partners so they may deliver targeted advertisements to you when you visit third-party services and websites within their networks. This practice is commonly referred to as "interest-based advertising," "online behavioral advertising," or "targeted advertising."
REGULATORY FRAMEWORK: This provision implicates CCPA/CPRA §§1798.120 and 1798.135 (right to opt out of sale/sharing of personal information for cross-context behavioral advertising); GDPR Art. 6(1)(a) (consent requirement for behavioral advertising in EEA); ePrivacy Directive Art. 5(3) (consent for tracking cookies); FTC Act Section 5 (unfair or deceptive practices if opt-out mechanisms are inadequate); and the FTC's 2022 Commercial Surveillance Policy Statement. The FTC, California AG, and EU/EEA DPAs hold enforcement authority.
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Compliance intelligence locked
Regulatory citations, enforcement risk, and due diligence action items.
Watcher: regulatory citations. Professional: full compliance memo.
Applicable agencies
FTC
The FTC has authority over unfair or deceptive data sharing practices under FTC Act Section 5 and enforces against inadequate opt-out mechanisms for behavioral advertising.
California AG enforces CPRA opt-out of sharing rights (§1798.120) for California residents whose data is shared with advertising partners for cross-context behavioral advertising.