EA · EA Privacy and Cookie Policy · View original document ↗

Interest-Based Advertising and Third-Party Ad Data Sharing

High severity Unique · 0 of 325 platforms
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This analysis describes what EA's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This provision establishes the operational framework for EA's advertising infrastructure by permitting data flows to external ad networks and analytics vendors. The authorization allows EA to monetize user engagement data through targeted advertising partnerships.

Consumer impact (what this means for users)

Under this provision, users' activity data is collected and shared with advertising partners, which enables personalized ad targeting across EA services and potentially other platforms. Users do not have the ability to prevent this data sharing through the standard terms, though they may have opt-out mechanisms available elsewhere in the policy.

How other platforms handle this

LinkedIn Medium

We do not share your personal data with any third-party advertisers or ad networks for their advertising except for: (i) hashed or device identifiers (to the extent they are personal data in some countries), (ii) with your separate permission (e.g., in a lead generation form) or (iii) data already v...

Notion Medium

We may share your personal information with third-party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. We may also share your personal information with busines...

Waze Medium

We may share your information with third-party partners, including advertising and analytics companies, to help us understand how you use our services and to show you more relevant ads. These third parties may use cookies, web beacons, and other tracking technologies to collect information about you...

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Applicable regulations

CCPA/CPRA
California, USA
COPPA
United States Federal
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US
VPPA
United States Federal

Provision details

Document information
Document
EA Privacy and Cookie Policy
Entity
EA
Document last updated
May 5, 2026
Tracking information
First tracked
March 20, 2026
Last verified
May 10, 2026
Record ID
CA-P-001542
Document ID
CA-D-00306
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
6ef6b6ee185c651b01773460745644b56ff636b96bffeda4b0f814ee02ec3cac
Analysis generated
March 20, 2026 04:18 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: EA
Document: EA Privacy and Cookie Policy
Record ID: CA-P-001542
Captured: 2026-03-20 04:18:30 UTC
SHA-256: 6ef6b6ee185c651b…
URL: https://conductatlas.com/platform/ea/ea-privacy-and-cookie-policy/interest-based-advertising-and-third-party-ad-data-sharing/
Accessed: May 20, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

Other risks in this policy

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Frequently Asked Questions

What does EA's Interest-Based Advertising and Third-Party Ad Data Sharing clause do?

This provision establishes the operational framework for EA's advertising infrastructure by permitting data flows to external ad networks and analytics vendors. The authorization allows EA to monetize user engagement data through targeted advertising partnerships.

How does this clause affect you?

Under this provision, users' activity data is collected and shared with advertising partners, which enables personalized ad targeting across EA services and potentially other platforms. Users do not have the ability to prevent this data sharing through the standard terms, though they may have opt-out mechanisms available elsewhere in the policy.

Is ConductAtlas affiliated with EA?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by EA.