Comcast collects data about how you use its services, what equipment you have, and how your network performs, and uses that information for service delivery, network management, and marketing.
This analysis describes what Comcast's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Your service usage patterns, device information, and network data are collected and can be used for internal marketing purposes in addition to service delivery, which means your data informs how Comcast targets you with offers and upgrades.
Interpretive note: The full scope of data collection and use is governed by the Privacy Policy incorporated by reference, which is a separate document; the agreement text alone does not define all data categories or all permitted uses.
The updated terms now explicitly prohibit the deployment of AI Agents to access, use, interact with, or take action on Comcast services unless Comcast expressly grants permission. This includes automated activities such as obtaining information, making requests, monitoring activity, copying, downloading, scraping, or data mining the services. The agreement also prohibits AI Agents from accepting terms on a user's behalf or engaging in support or sales interactions. Users who currently use automation tools or third-party integrations with Comcast services may need to seek express permission from Comcast or discontinue such automated access.
View change record →This new provision explicitly details Comcast's broad data collection practices and grants rights to use customer information for marketing, replacing the previous version's more generic Privacy Policy incorporation.
View full change record →Subscribers' service usage data, equipment information, and network performance data are collected and used for marketing as well as service improvement purposes; the Privacy Policy governs the full scope of data use and subscribers should review it to understand opt-out rights for marketing use of this data.
How other platforms handle this
At Ledger, earning and maintaining our users' trust is a top priority. That's why we are deeply committed not only to protecting your privacy and securing your personal data, but also to being fully transparent about how we handle it.
If we collect health information from these integrations (such as heart rate), we will not sell or use it for advertising or other similar purposes; we do not disclose it to third parties without your prior consent; and we will only use it for the specific purposes described in this Policy.
We collect your personal data when you use our Services, create a new eBay account, provide us with information via a web form, add or update information in your eBay account, participate in online community discussions or otherwise interact with us.
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Comcast has changed this document before.
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"Comcast collects information about your use of the Services, including the types of Services you purchase, how you use them, and information about your equipment and network performance. Comcast may use this information to provide and improve the Services, send you marketing communications about Comcast products and services, and as otherwise described in Comcast's Privacy Policy, which is incorporated into this Agreement by reference.— Excerpt from Comcast's Comcast Terms of Service
REGULATORY LANDSCAPE: CPNI is specifically regulated under Section 222 of the Communications Act, enforced by the FCC, which imposes limits on how telecommunications carriers can use, disclose, and protect customer proprietary network information without customer approval. The incorporated Privacy Policy engages the CCPA for California residents, requiring disclosure of data categories collected, purposes of use, and providing rights to access, delete, and opt out of sale or sharing of personal information. The FTC Act applies to any deceptive representations about data practices. GOVERNANCE EXPOSURE: Medium. The incorporation of the Privacy Policy by reference means the full scope of data collection and use obligations is determined by a separate document that can be updated independently. Compliance teams must track both documents. The use of CPNI for marketing purposes is subject to FCC opt-out requirements, and Comcast's marketing use of usage data must comply with the specific consent and opt-out mechanisms required under Section 222. JURISDICTION FLAGS: California residents have enhanced rights under the CCPA, including the right to know what data is collected, the right to delete, and the right to opt out of the sale or sharing of personal information for cross-context behavioral advertising. Colorado, Virginia, Connecticut, and other states with comprehensive privacy laws may impose similar requirements. The agreement's incorporation of the Privacy Policy by reference means subscribers must independently locate and review that document to understand the full scope of their data rights. CONTRACT AND VENDOR IMPLICATIONS: Organizations managing employee Comcast residential accounts should assess whether any CPNI collected through business-adjacent use (e.g., home office internet) could create additional data governance obligations. Vendor assessments should confirm that Comcast's data handling practices for CPNI comply with FCC requirements and applicable state privacy laws. COMPLIANCE CONSIDERATIONS: Legal teams should verify that the Privacy Policy incorporated by reference is current, accessible, and complies with CCPA, FCC CPNI rules, and other applicable state privacy laws. Data mapping exercises should include CPNI and service usage data categories. Consumer opt-out mechanisms for marketing use of usage data should be audited for accessibility and efficacy.
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Your service usage patterns, device information, and network data are collected and can be used for internal marketing purposes in addition to service delivery, which means your data informs how Comcast targets you with offers and upgrades.
Subscribers' service usage data, equipment information, and network performance data are collected and used for marketing as well as service improvement purposes; the Privacy Policy governs the full scope of data use and subscribers should review it to understand opt-out rights for marketing use of this data.
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