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Joint Marketing Partner Data Sharing

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Document Record

What it is

The Bancorp Bank shares your personal financial information with other financial companies for joint marketing purposes, and you cannot opt out of this type of sharing.

This analysis describes what Chime's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This authorization establishes that personal data used for joint marketing activities is not subject to user-directed restrictions, meaning the data sharing occurs as a standard operational practice under the agreement without individual consent requirements or opt-out pathways.

Recent Activity

This document changed recently

Medium Jun 21, 2026

The updated privacy notice now explicitly discloses that Chime shares customer information with other financial companies for joint marketing purposes, whereas the prior 2017 version stated Chime did not engage in this sharing. This represents a material change in the stated data handling practice. Under the updated terms, customers can limit this sharing by logging into their Chime account at chime.com or through the Chime Mobile application and updating their Privacy Settings.

View change record →
Medium May 11, 2026

The updated policy no longer explicitly discloses whether Chime or its banking partner The Bancorp shares personal information for specific purposes such as marketing, joint marketing, or affiliate use. Previously, each sharing scenario included a 'Yes' or 'No' answer and stated whether customers could limit sharing. The revised policy directs users to login to chime.com or the Chime Mobile application and update their Privacy Settings to control sharing. You can adjust sharing preferences through your account settings, but the policy no longer itemizes which sharing practices are subject to customer limits.

View change record →
Medium Apr 20, 2026

The updated notice states Chime no longer shares your personal information (such as transaction history and creditworthiness) with other financial companies for joint marketing purposes. This is a narrowing of third-party data sharing compared to the prior language. The notice also clarifies that Chime does not share certain affiliate information, which may further limit how your data is used by related companies. These changes reduce the scope of data sharing disclosed in the privacy notice.

View change record →

Consumer impact (what this means for users)

Your account and financial profile data may be shared with other financial companies for coordinated marketing campaigns without your consent, potentially resulting in targeted financial product solicitations based on your banking behavior.

How other platforms handle this

Betterment Medium

For joint marketing with other financial companies - To offer our products and services to you. Our joint marketing partners include our banking partner, nbkc bank, and other financial services companies.

Target Medium

Loyalty and partner program companies. We share information with our loyalty and partner program companies, like Ulta Beauty and Marriott.

DocuSign Medium

We may share your personal information with third parties in the following circumstances: with service providers who perform services on our behalf; with business partners with whom we jointly offer products or services; in connection with, or during negotiations of, any merger, sale of company asse...

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▸ View Original Clause Language DOCUMENT RECORD
"
For our joint marketing with other financial companies. Do we share? Yes. Can you limit this sharing? No.

— Excerpt from Chime's Chime Privacy Policy

ConductAtlas Analysis

Institutional analysis (Compliance & governance intelligence)

1) REGULATORY FRAMEWORK: Joint marketing arrangements are governed by GLBA/Regulation P (12 C.F.R. §1016.13), which permits NPI sharing with non-affiliated financial companies under a joint marketing agreement without requiring an opt-out, provided consumers are notified. The CFPB and OCC have enforcement authority. California FIPA (Cal. Fin. Code §4053.5) may impose stricter requirements, requiring opt-in for sharing with non-affiliated third parties for marketing purposes. 2)

Full compliance analysis

Regulatory citations, enforcement risk, and due diligence action items.

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Applicable agencies

  • CFPB
    CFPB enforces Regulation P joint marketing disclosure requirements and has authority over marketing data sharing practices by financial institutions.
    File a complaint →
  • State AG
    State Attorneys General, particularly in California, enforce FIPA and CCPA requirements that may impose stricter limits on joint marketing data sharing than federal GLBA.
    File a complaint →

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
FCRA
United States Federal
FTC Act Section 5
United States Federal
GLBA
United States Federal
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
Chime Privacy Policy
Entity
Chime
Document last updated
May 5, 2026
Tracking information
First tracked
May 8, 2026
Last verified
May 8, 2026
Record ID
CA-P-006621
Document ID
CA-D-00078
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
2abe49718004a1f397ca825b6b38f54ec9b89102654fa3ae82ef2e8ffea944af
Analysis generated
May 8, 2026 12:08 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Chime
Document: Chime Privacy Policy
Record ID: CA-P-006621
Captured: 2026-05-08 12:08:44 UTC
SHA-256: 2abe49718004a1f3…
URL: https://conductatlas.com/platform/chime/chime-privacy-policy/joint-marketing-partner-data-sharing/
Accessed: June 27, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does Chime's Joint Marketing Partner Data Sharing clause do?

This authorization establishes that personal data used for joint marketing activities is not subject to user-directed restrictions, meaning the data sharing occurs as a standard operational practice under the agreement without individual consent requirements or opt-out pathways.

How does this clause affect you?

Your account and financial profile data may be shared with other financial companies for coordinated marketing campaigns without your consent, potentially resulting in targeted financial product solicitations based on your banking behavior.

Is ConductAtlas affiliated with Chime?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Chime.