This analysis describes what Binance.US's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision addresses regulatory classification ambiguity across state privacy regimes regarding the status of advertising service provider relationships. It clarifies Binance.US's operational position on data sharing while acknowledging potential divergence between the company's characterization and statutory interpretations under state law.
The updated privacy policy now discloses that Binance.US collects information from interactions with AI chatbots, including prompts, market research, and uploaded information. The policy states this data may be shared with OpenAI, which according to the revised language may receive information about your account, portfolio, and communication contents along with associated metadata. The updated terms also broaden the stated use of personal information to include generating interactive responses through AI chatbots that provide market research and portfolio-specific analysis, as well as collecting inferences about your service use. Your continued use of the platform constitutes acceptance of these updated data collection and sharing practices.
View change record →The updated policy explicitly authorizes Binance.US to disclose user information to law enforcement, government agencies, regulators, financial institutions, and industry partners to detect and prevent fraud, money laundering, terrorist financing, and other financial crimes. This establishes a new disclosure authority that was not previously explicitly stated. Additionally, the revised language discloses that email addresses and other identifiers collected by Binance.US may be used for tailored advertising on other websites and social media platforms. The policy now provides a 'Your Privacy Rights' webform in addition to email contact as a mechanism for submitting privacy rights requests and appeals. You can submit privacy rights requests through privacy@binance.us or by using the company's 'Your Privacy Rights' webform.
View change record →The updated policy now explicitly states that Binance.US may disclose customer information to law enforcement, government agencies, regulators, financial institutions, and industry partners to detect, prevent, and report fraud, money laundering, terrorist financing, and other financial crimes. The policy also clarifies that if your email address or other identifier has been collected, it may be used for tailored advertising on external websites and social media platforms through the use of cookies and other identifiers. These disclosures formalize data-sharing practices and advertising uses that may have been operationally occurring but were not previously detailed in this language. You can exercise privacy rights by contacting privacy@binance.us or submitting a request through the company's 'Your Privacy Rights' webform.
View change record →The provision authorizes the sharing of personal information with advertising and analytics service providers and cross-references an 'Online Tracking Opt-Out Guide' through which users may restrict such providers' use of their data. Users operating under these terms have the option to opt out of these specific data sharing arrangements through the referenced guide.
How other platforms handle this
We do not share your personal data with any third-party advertisers or ad networks for their advertising except for: (i) hashed or device identifiers (to the extent they are personal data in some countries), (ii) with your separate permission (e.g., in a lead generation form) or (iii) data already v...
We may share your personal information with third-party vendors, consultants, and other service providers who need access to such information to carry out work on our behalf. We may also share your information with (i) analytics and advertising partners, and (ii) other third parties as reasonably ne...
We may share your personal information with third-party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. We may also share your personal information with busines...
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"For Advertising Purposes. Some U.S. state laws classify service providers engaged in select advertising services as 'third party businesses' or 'independent controllers.' As noted below in our 'Online Tracking Opt-Out Guide', you have the right to restrict these types of advertising services providers' use of your personal information. For clarity, Binance.US does not 'sell' personal information with these advertising services for monetary consideration, but disclosure may be classified as a 'sale' under various state privacy laws.— Excerpt from Binance.US's Binance.US Privacy Policy
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The provision addresses regulatory classification ambiguity across state privacy regimes regarding the status of advertising service provider relationships. It clarifies Binance.US's operational position on data sharing while acknowledging potential divergence between the company's characterization and statutory interpretations under state law.
The provision authorizes the sharing of personal information with advertising and analytics service providers and cross-references an 'Online Tracking Opt-Out Guide' through which users may restrict such providers' use of their data. Users operating under these terms have the option to opt out of these specific data sharing arrangements through the referenced guide.
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