Binance.US · Binance.US Privacy Policy · View original document ↗

Third-Party Advertising and Analytics Sharing

High severity Rare · 2 of 325 platforms
Share 𝕏 Share in Share 🔒 PDF
Monitor governance changes for Binance.US Create a free account to receive the weekly governance digest and monitor one platform for governance changes.
Create free account No credit card required.

This analysis describes what Binance.US's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

The provision addresses regulatory classification ambiguity across state privacy regimes regarding the status of advertising service provider relationships. It clarifies Binance.US's operational position on data sharing while acknowledging potential divergence between the company's characterization and statutory interpretations under state law.

Recent Activity

This document changed recently

Medium May 5, 2026

The updated privacy policy now discloses that Binance.US collects information from interactions with AI chatbots, including prompts, market research, and uploaded information. The policy states this data may be shared with OpenAI, which according to the revised language may receive information about your account, portfolio, and communication contents along with associated metadata. The updated terms also broaden the stated use of personal information to include generating interactive responses through AI chatbots that provide market research and portfolio-specific analysis, as well as collecting inferences about your service use. Your continued use of the platform constitutes acceptance of these updated data collection and sharing practices.

View change record →
Medium Apr 19, 2026

The updated policy explicitly authorizes Binance.US to disclose user information to law enforcement, government agencies, regulators, financial institutions, and industry partners to detect and prevent fraud, money laundering, terrorist financing, and other financial crimes. This establishes a new disclosure authority that was not previously explicitly stated. Additionally, the revised language discloses that email addresses and other identifiers collected by Binance.US may be used for tailored advertising on other websites and social media platforms. The policy now provides a 'Your Privacy Rights' webform in addition to email contact as a mechanism for submitting privacy rights requests and appeals. You can submit privacy rights requests through privacy@binance.us or by using the company's 'Your Privacy Rights' webform.

View change record →
Medium Mar 12, 2026

The updated policy now explicitly states that Binance.US may disclose customer information to law enforcement, government agencies, regulators, financial institutions, and industry partners to detect, prevent, and report fraud, money laundering, terrorist financing, and other financial crimes. The policy also clarifies that if your email address or other identifier has been collected, it may be used for tailored advertising on external websites and social media platforms through the use of cookies and other identifiers. These disclosures formalize data-sharing practices and advertising uses that may have been operationally occurring but were not previously detailed in this language. You can exercise privacy rights by contacting privacy@binance.us or submitting a request through the company's 'Your Privacy Rights' webform.

View change record →

Consumer impact (what this means for users)

The provision authorizes the sharing of personal information with advertising and analytics service providers and cross-references an 'Online Tracking Opt-Out Guide' through which users may restrict such providers' use of their data. Users operating under these terms have the option to opt out of these specific data sharing arrangements through the referenced guide.

How other platforms handle this

LinkedIn Medium

We do not share your personal data with any third-party advertisers or ad networks for their advertising except for: (i) hashed or device identifiers (to the extent they are personal data in some countries), (ii) with your separate permission (e.g., in a lead generation form) or (iii) data already v...

Datadog Medium

We may share your personal information with third-party vendors, consultants, and other service providers who need access to such information to carry out work on our behalf. We may also share your information with (i) analytics and advertising partners, and (ii) other third parties as reasonably ne...

Notion Medium

We may share your personal information with third-party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. We may also share your personal information with busines...

See all platforms with this clause type →

Monitoring

Binance.US has changed this document before.

Receive same-day alerts, structured change summaries, and monitoring for up to 10 platforms.

Start Watcher free trial Or create a free account →
▸ View Original Clause Language DOCUMENT RECORD
"
For Advertising Purposes. Some U.S. state laws classify service providers engaged in select advertising services as 'third party businesses' or 'independent controllers.' As noted below in our 'Online Tracking Opt-Out Guide', you have the right to restrict these types of advertising services providers' use of your personal information. For clarity, Binance.US does not 'sell' personal information with these advertising services for monetary consideration, but disclosure may be classified as a 'sale' under various state privacy laws.

— Excerpt from Binance.US's Binance.US Privacy Policy

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
FCRA
United States Federal
FTC Act Section 5
United States Federal
GDPR
European Union
GLBA
United States Federal
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
Binance.US Privacy Policy
Entity
Binance.US
Document last updated
May 5, 2026
Tracking information
First tracked
May 10, 2026
Last verified
May 12, 2026
Record ID
CA-P-000538
Document ID
CA-D-00065
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
fe2ef7996a029ceacac9b979b2d9ece66167de76b6cd93f9c5bbf824aeca1bbf
Analysis generated
May 10, 2026 05:50 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Binance.US
Document: Binance.US Privacy Policy
Record ID: CA-P-000538
Captured: 2026-05-10 05:50:20 UTC
SHA-256: fe2ef7996a029cea…
URL: https://conductatlas.com/platform/binanceus/binanceus-privacy-policy/third-party-advertising-and-analytics-sharing/
Accessed: May 20, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

Other risks in this policy

Related Analysis

Professional Governance Intelligence

Need to monitor specific governance provisions?

Professional includes provision-level monitoring, governance timelines, regulatory mapping, and audit-ready analysis.

Arbitration clauses AI governance Data rights Indemnification Retention policies
Start Professional free trial

Or start with Watcher →

Built from archived source documents, structured governance mappings, and historical version tracking.

Frequently Asked Questions

What does Binance.US's Third-Party Advertising and Analytics Sharing clause do?

The provision addresses regulatory classification ambiguity across state privacy regimes regarding the status of advertising service provider relationships. It clarifies Binance.US's operational position on data sharing while acknowledging potential divergence between the company's characterization and statutory interpretations under state law.

How does this clause affect you?

The provision authorizes the sharing of personal information with advertising and analytics service providers and cross-references an 'Online Tracking Opt-Out Guide' through which users may restrict such providers' use of their data. Users operating under these terms have the option to opt out of these specific data sharing arrangements through the referenced guide.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 2 platforms. See the full comparison.

Is ConductAtlas affiliated with Binance.US?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Binance.US.