Binance.US uses cookies, web beacons, and third-party tracking tools to collect device identifiers, browsing activity, and behavioral data from users of the platform, including for analytics and marketing purposes.
This analysis describes what Binance.US's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Cookies and tracking technologies allow Binance.US and its third-party vendors to build behavioral profiles of users across sessions. Users who want to limit this tracking can use the OneTrust consent manager on the website to adjust their cookie preferences, but the default setting may permit broad data collection.
Interpretive note: The specific categories of data collected through each tracking tool and the default consent state are inferred from the technical implementation visible in the page source; the full cookie policy text was not available in the truncated document.
The updated policy now explicitly authorizes collection of Web3 wallet information including wallet addresses, token balances, transaction data, device identifiers, and related metadata. Under the revised terms, Binance.US may disclose pseudonymous wallet information (including read-only access to associated balances and transaction history) to third parties. Additionally, the policy no longer restricts data storage to the United States; data may now be stored and processed both within and outside the country. The updated language does not specify an opt-out mechanism for Web3 wallet data collection.
View change record →The updated privacy policy now discloses that Binance.US collects information from interactions with AI chatbots, including prompts, market research, and uploaded information. The policy states this data may be shared with OpenAI, which according to the revised language may receive information about your account, portfolio, and communication contents along with associated metadata. The updated terms also broaden the stated use of personal information to include generating interactive responses through AI chatbots that provide market research and portfolio-specific analysis, as well as collecting inferences about your service use. Your continued use of the platform constitutes acceptance of these updated data collection and sharing practices.
View change record →The updated policy explicitly authorizes Binance.US to disclose user information to law enforcement, government agencies, regulators, financial institutions, and industry partners to detect and prevent fraud, money laundering, terrorist financing, and other financial crimes. This establishes a new disclosure authority that was not previously explicitly stated. Additionally, the revised language discloses that email addresses and other identifiers collected by Binance.US may be used for tailored advertising on other websites and social media platforms. The policy now provides a 'Your Privacy Rights' webform in addition to email contact as a mechanism for submitting privacy rights requests and appeals. You can submit privacy rights requests through privacy@binance.us or by using the company's 'Your Privacy Rights' webform.
View change record →Renamed to include 'Behavioral' and now specifies named tracking tools (Google Tag Manager, Google Analytics, RudderStack) with explicit purposes.
View full change record →Device identifiers, IP addresses, browsing activity, and session data are collected through cookies and third-party tracking tools including Google Analytics and RudderStack when users visit or use the Binance.US platform. Users can adjust cookie preferences using the OneTrust consent manager available on the Binance.US website.
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If you choose to reveal any personal information about yourself to other users, you do so at your own risk. We strongly encourage you to use caution in disclosing any personal information online.
When you are asked to provide information, you may decline to do so; but if you choose not to provide information that is necessary to provide some of our Services, you may not be able to use those Services.
to object to profiling activities based on our own legitimate interests
"This Privacy Policy describes how Binance.US and its related companies and affiliates ('BAM') collect, use, and disclose information, and your choices regarding this information. BAM uses cookies and tracking technologies including Google Tag Manager, Google Analytics, and RudderStack for behavioral analytics and marketing purposes.Excerpt from Binance.US's Privacy Policy
REGULATORY LANDSCAPE: Cookie and tracking technology practices engage the FTC Act's prohibition on deceptive practices, CPRA's requirements for disclosure of tracking technologies and opt-out rights for cross-context behavioral advertising, and OneTrust's role as a consent …
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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Cookies and tracking technologies allow Binance.US and its third-party vendors to build behavioral profiles of users across sessions. Users who want to limit this tracking can use the OneTrust consent manager on the website to adjust their cookie preferences, but the default setting may permit broad data collection.
Device identifiers, IP addresses, browsing activity, and session data are collected through cookies and third-party tracking tools including Google Analytics and RudderStack when users visit or use the Binance.US platform. Users can adjust cookie preferences using the OneTrust consent manager available on the Binance.US website.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
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