Binance.US uses cookies, web beacons, and third-party tracking tools to collect device identifiers, browsing activity, and behavioral data from users of the platform, including for analytics and marketing purposes.
This analysis describes what Binance.US's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Cookies and tracking technologies allow Binance.US and its third-party vendors to build behavioral profiles of users across sessions. Users who want to limit this tracking can use the OneTrust consent manager on the website to adjust their cookie preferences, but the default setting may permit broad data collection.
Interpretive note: The specific categories of data collected through each tracking tool and the default consent state are inferred from the technical implementation visible in the page source; the full cookie policy text was not available in the truncated document.
The updated privacy policy now discloses that Binance.US collects information from interactions with AI chatbots, including prompts, market research, and uploaded information. The policy states this data may be shared with OpenAI, which according to the revised language may receive information about your account, portfolio, and communication contents along with associated metadata. The updated terms also broaden the stated use of personal information to include generating interactive responses through AI chatbots that provide market research and portfolio-specific analysis, as well as collecting inferences about your service use. Your continued use of the platform constitutes acceptance of these updated data collection and sharing practices.
View change record →The updated policy explicitly authorizes Binance.US to disclose user information to law enforcement, government agencies, regulators, financial institutions, and industry partners to detect and prevent fraud, money laundering, terrorist financing, and other financial crimes. This establishes a new disclosure authority that was not previously explicitly stated. Additionally, the revised language discloses that email addresses and other identifiers collected by Binance.US may be used for tailored advertising on other websites and social media platforms. The policy now provides a 'Your Privacy Rights' webform in addition to email contact as a mechanism for submitting privacy rights requests and appeals. You can submit privacy rights requests through privacy@binance.us or by using the company's 'Your Privacy Rights' webform.
View change record →The updated policy now explicitly states that Binance.US may disclose customer information to law enforcement, government agencies, regulators, financial institutions, and industry partners to detect, prevent, and report fraud, money laundering, terrorist financing, and other financial crimes. The policy also clarifies that if your email address or other identifier has been collected, it may be used for tailored advertising on external websites and social media platforms through the use of cookies and other identifiers. These disclosures formalize data-sharing practices and advertising uses that may have been operationally occurring but were not previously detailed in this language. You can exercise privacy rights by contacting privacy@binance.us or submitting a request through the company's 'Your Privacy Rights' webform.
View change record →Renamed to include 'Behavioral' and now specifies named tracking tools (Google Tag Manager, Google Analytics, RudderStack) with explicit purposes.
View full change record →Device identifiers, IP addresses, browsing activity, and session data are collected through cookies and third-party tracking tools including Google Analytics and RudderStack when users visit or use the Binance.US platform. Users can adjust cookie preferences using the OneTrust consent manager available on the Binance.US website.
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"This Privacy Policy describes how Binance.US and its related companies and affiliates ('BAM') collect, use, and disclose information, and your choices regarding this information. BAM uses cookies and tracking technologies including Google Tag Manager, Google Analytics, and RudderStack for behavioral analytics and marketing purposes.— Excerpt from Binance.US's Binance.US Privacy Policy
REGULATORY LANDSCAPE: Cookie and tracking technology practices engage the FTC Act's prohibition on deceptive practices, CPRA's requirements for disclosure of tracking technologies and opt-out rights for cross-context behavioral advertising, and OneTrust's role as a consent management platform subject to audit under applicable privacy laws. To the extent EU or UK residents access the platform, GDPR and UK GDPR cookie consent requirements may apply, requiring opt-in consent for non-essential cookies. GOVERNANCE EXPOSURE: Medium. The use of Google Tag Manager as a tag management system creates risk of unauthorized or misconfigured third-party tags loading and collecting data outside the scope of the privacy policy's disclosures. RudderStack's implementation suggests server-side analytics data collection that may not be visible to users through standard cookie consent mechanisms. JURISDICTION FLAGS: California's CPRA treats tracking for cross-context behavioral advertising as 'sharing' requiring opt-out. Colorado, Connecticut, and Virginia privacy laws similarly require opt-out mechanisms for targeted advertising. EU and UK GDPR require affirmative opt-in consent for non-essential cookies, creating a higher bar than U.S. standards. CONTRACT AND VENDOR IMPLICATIONS: Google Analytics, Google Tag Manager, and RudderStack data processing agreements should be reviewed to confirm they classify these vendors as 'service providers' under CPRA rather than independent 'third parties,' and that their data use is restricted to analytics on BAM's behalf. The OneTrust implementation should be audited to confirm all active tags are reflected in the consent configuration. COMPLIANCE CONSIDERATIONS: Compliance teams should conduct a tag audit to enumerate all third-party scripts loading on Binance.US pages and confirm each is covered by the privacy policy and OneTrust consent configuration. The consent manager should be tested to verify that opting out of analytics and advertising cookies actually blocks transmission of data to those vendors. CPRA's requirement to disclose the categories of personal information collected through tracking technologies in the privacy notice should be verified against the current tag inventory.
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Cookies and tracking technologies allow Binance.US and its third-party vendors to build behavioral profiles of users across sessions. Users who want to limit this tracking can use the OneTrust consent manager on the website to adjust their cookie preferences, but the default setting may permit broad data collection.
Device identifiers, IP addresses, browsing activity, and session data are collected through cookies and third-party tracking tools including Google Analytics and RudderStack when users visit or use the Binance.US platform. Users can adjust cookie preferences using the OneTrust consent manager available on the Binance.US website.
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