CA-C-001122
Binance.US — Binance.US Privacy Policy
Entity
Date detected
March 12, 2026
Effective date
March 12, 2026
Severity
Direction
Negative
Affected users
all users US users California residents Virginia residents Colorado residents Connecticut residents Utah residents Oregon residents Texas residents Montana residents Iowa residents Delaware residents Nebraska residents New Hampshire residents New Jersey residents Tennessee residents Minnesota residents Maryland residents Indiana residents Kentucky residents Rhode Island residents
Taxonomy
Data collection expansion
Changes
+5 sentences added · 11 sentences modified
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Event Summary

Binance.US updated its Privacy Policy on March 12, 2026, adding explicit language authorizing disclosure of customer information to law enforcement and third parties to detect and prevent fraud and financial crimes. The policy also expanded its targeted advertising disclosure to clarify that cookies, email, and other identifiers may be used for tailored advertising on external websites including social media. Additionally, the company added three new state privacy laws (Indiana, Kentucky, and Rhode Island) to its list of applicable privacy frameworks and modified its privacy rights request procedures to include submission through a dedicated webform in addition to email.

MEDIUM

Consumer Impact

The updated policy now explicitly states that Binance.US may disclose customer information to law enforcement, government agencies, regulators, financial institutions, and industry partners to detect, prevent, and report fraud, money laundering, terrorist financing, and other financial crimes. The policy also clarifies that if your email address or other identifier has been collected, it may be used for tailored advertising on external websites and social media platforms through the use of cookies and other identifiers. These disclosures formalize data-sharing practices and advertising uses that may have been operationally occurring but were not previously detailed in this language. You can exercise privacy rights by contacting privacy@binance.us or submitting a request through the company's 'Your Privacy Rights' webform.

Governance Analysis

The updated policy explicitly authorizes data sharing with law enforcement and third parties for fraud detection without requiring advance notice or consent in most cases, and clarifies that customer email addresses and identifiers may be used for targeted advertising across external platforms. These expanded disclosures affect how customer data may be used and shared beyond Binance.US's direct operations, which is material for users who expect their financial data to remain within the platform or not be used for external marketing purposes.

Available Actions

Review the updated privacy policy at privacy@binance.us or through the Binance.US Privacy Policy webpage

Submit a data access or deletion request through the 'Your Privacy Rights' webform to understand what data Binance.US has collected and how it may be used

Opt out of targeted advertising where available by reviewing your account settings or contacting privacy@binance.us

If No Action Is Taken

Your email address and other collected identifiers will be used for targeted advertising on external websites and social media platforms as stated in the updated policy

Your customer information may be disclosed to law enforcement, government agencies, and third parties for fraud detection and financial crime prevention without advance individual notice

You will not have the benefit of being informed about specific law enforcement requests or third-party disclosures unless and until such disclosure is legally required or Binance.US provides separate notice

Historical Context

ConductAtlas has recorded 2 material changes to this document (since March 2026).

2 of Binance.US's significant changes have been classified as negative for consumers.

Key Clauses Affected

Fraud Detection and Prevention Disclosure

Policy now explicitly authorizes disclosure of customer information to law enforcement, government agencies, regulators, financial institutions, and industry partners to detect, prevent, and report fraud, money laundering, terrorist financing, and other financial crimes.

Targeted Advertising Using External Identifiers

Policy now clarifies that collected email addresses or other identifiers may be used for tailored advertising on external websites and social media platforms using cookies and other tracking methods.

State Privacy Law Coverage Expansion

Policy now includes Indiana Consumer Data Protection Act, Kentucky Consumer Data Protection Act, and Rhode Island Data Transparency and Privacy Protection Act as applicable privacy frameworks.

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This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology

Evidence Verification

✓ Verified
Previous Version
1514d1b07d5da3883fcc15de87abc262e5fc60b43aa9d30ac312fcb16423934f
March 8, 2026 13:24 UTC
✓ Verified
Current Version
3cb0a843513b9d4da434c1ca552c94510c9fbac83efc95683f5220963315ba58
March 12, 2026 07:19 UTC
✓ Verified
Change Detected
March 12, 2026 07:19 UTC
Analysis Methodology
✓ Verified
Source Document
https://www.binance.us/privacy-policy
Citation Record
Entity: Binance.US
Document: Binance.US Privacy Policy
Record ID: CA-C-001122
Captured: 2026-03-12 07:19:09 UTC
URL: https://conductatlas.com/change/2026-03-12-binanceus-binanceus-privacy-policy-1122/
Accessed: May 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.

Impact Summary

2
New obligations
1
Expanded
Consumers Added

Binance.US is now explicitly stating it may share your data with law enforcement and regulators to fight fraud, rather than implying this through generic compliance language.

Consumers Added

The updated terms now explicitly state your email and other identifiers collected by Binance.US may be used to show you targeted ads on other platforms like Facebook or external websites.

+ 1 more obligation changes. Full breakdown available with Watcher.

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Institutional Analysis

Assessment

Binance.US materially expanded its privacy policy to explicitly authorize data disclosure to law enforcement and third parties for fraud detection and financial crime prevention, and clarified its use of customer identifiers for cross-platform targeted advertising. The policy now references three additional state privacy laws (Indiana, Kentucky, Rhode Island), expanding the regulatory scope of compliance obligations. Organizations that process Binance.US customer data or rely on Binance.US services should evaluate whether these expanded disclosures and data-sharing authorizations affect their own privacy notices, data processing agreements, or vendor assessment frameworks. The addition of fraud-detection authority as an explicit disclosure category may require evaluation under state consumer protection laws and federal regulatory frameworks governing financial institutions.

Regulatory Exposure

CCPA/CPRA, VCDPA, CPA, CTDPA, UCPA, OCPA, TXDPSA, MTCDPA, IACDPA, DEPDPA, NEDPA, NHPA, NJDPA, TNIPA, MNCDPA, MDODPA, INCDPA, KYCDPA, RIDTPPA, FinCEN (Bank Secrecy Act/AML), FCPA (Foreign Corrupt Practices Act), state attorney general authority

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Obligation analysis, escalation trigger, board language, and recommended action.

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ConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-C-001122.

Full Changes

See the full side-by-side comparison of every sentence added, removed, and modified.

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Document Context

Version history → Policy drift analysis → Document page →
Document
Binance.US Privacy Policy
Entity
Binance.US
Captured
March 12, 2026
Source URL
https://www.binance.us/privacy-policy
Other changes to Binance.US Privacy Policy
Previous change Mar 8, 2026
Binance.US removed explicit language describing fraud prevention disclosures and narrowed the channels available for filing privacy rights appeals. The policy …
Medium Negative
Next change Apr 19, 2026
Binance.US updated its privacy policy on April 19, 2026 with five new sentences and modifications to eleven existing sentences. The …
Medium Negative
View full version history →
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