California residents have specific legal rights under the CCPA and CPRA to request access to, deletion of, or correction of their personal data held by Binance.US, and to opt out of the sale or sharing of their personal information with third parties.
This analysis describes what Binance.US's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The CCPA and CPRA give California residents enforceable rights to control their personal data held by companies like Binance.US, including the right to know what data is collected, to request deletion, to correct inaccurate data, and to opt out of certain sharing. These rights are only available to California residents under this policy.
Interpretive note: The full CCPA/CPRA rights section text was not available in the truncated document; this provision is characterized based on the policy's stated subject matter and the document metadata description.
The updated privacy policy now discloses that Binance.US collects information from interactions with AI chatbots, including prompts, market research, and uploaded information. The policy states this data may be shared with OpenAI, which according to the revised language may receive information about your account, portfolio, and communication contents along with associated metadata. The updated terms also broaden the stated use of personal information to include generating interactive responses through AI chatbots that provide market research and portfolio-specific analysis, as well as collecting inferences about your service use. Your continued use of the platform constitutes acceptance of these updated data collection and sharing practices.
View change record →The updated policy explicitly authorizes Binance.US to disclose user information to law enforcement, government agencies, regulators, financial institutions, and industry partners to detect and prevent fraud, money laundering, terrorist financing, and other financial crimes. This establishes a new disclosure authority that was not previously explicitly stated. Additionally, the revised language discloses that email addresses and other identifiers collected by Binance.US may be used for tailored advertising on other websites and social media platforms. The policy now provides a 'Your Privacy Rights' webform in addition to email contact as a mechanism for submitting privacy rights requests and appeals. You can submit privacy rights requests through privacy@binance.us or by using the company's 'Your Privacy Rights' webform.
View change record →The updated policy now explicitly states that Binance.US may disclose customer information to law enforcement, government agencies, regulators, financial institutions, and industry partners to detect, prevent, and report fraud, money laundering, terrorist financing, and other financial crimes. The policy also clarifies that if your email address or other identifier has been collected, it may be used for tailored advertising on external websites and social media platforms through the use of cookies and other identifiers. These disclosures formalize data-sharing practices and advertising uses that may have been operationally occurring but were not previously detailed in this language. You can exercise privacy rights by contacting privacy@binance.us or submitting a request through the company's 'Your Privacy Rights' webform.
View change record →Renamed from 'CCPA Rights for California Residents' and now explicitly lists specific rights (know, delete, correct, opt out of sale/sharing).
View full change record →California residents can submit requests to Binance.US to access, delete, or correct their personal data, or to opt out of data sharing for targeted advertising, by using the privacy rights request mechanism described in the policy. Non-California users may have more limited rights depending on their state of residence.
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We may also collect your personal data from other people or companies.
If you are a California resident, you may have the right to: Know what personal information we collect, use, disclose, sell, or share. Correct inaccurate personal information. Delete your personal information. Opt out of the sale or sharing of your personal information. Limit the use and disclosure ...
If you are a California resident, you have the right to know what personal information we collect, use, and disclose about you; the right to request deletion of your personal information; the right to opt out of the sale or sharing of your personal information; the right to correct inaccurate person...
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"This Privacy Policy describes how Binance.US and its related companies and affiliates ('BAM') collect, use, and disclose information, and your choices regarding this information, and your choices regarding this information. California residents are identified as having additional rights including the right to know, delete, correct, and opt out of sale or sharing of personal information.— Excerpt from Binance.US's Binance.US Privacy Policy
REGULATORY LANDSCAPE: The California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA) is enforced by the California Privacy Protection Agency and the California Attorney General. The CPRA requires businesses to respond to verified consumer requests within 45 days (extendable by an additional 45 days), to provide two or more designated methods for submitting requests, and to maintain a 'Do Not Sell or Share My Personal Information' opt-out mechanism. Sensitive personal information (including SSNs, government IDs, and biometric data) is subject to additional restrictions under CPRA. GOVERNANCE EXPOSURE: Medium. Compliance exposure depends on whether BAM's request intake, verification, and response processes meet CPRA's procedural requirements, including response timelines, identity verification without requiring excessive information from requestors, and accurate enumeration of data categories in response to access requests. JURISDICTION FLAGS: California creates direct statutory exposure. Colorado, Connecticut, Virginia, Texas, and other states with comprehensive privacy laws provide analogous rights that may apply to users in those states and that the policy may not fully address. Businesses operating in multiple states should evaluate whether a single California-focused rights section is sufficient or whether additional state-specific disclosures are required. CONTRACT AND VENDOR IMPLICATIONS: BAM's service provider agreements must contain CPRA-compliant contractual terms restricting vendors from using personal data for their own purposes and requiring vendors to cooperate with consumer rights request fulfillment, including deletion requests that must cascade to service providers. COMPLIANCE CONSIDERATIONS: Compliance teams should audit the consumer rights request workflow to confirm 45-day response timelines are operationally achievable, identity verification procedures do not create unnecessary friction, and deletion requests trigger appropriate data removal from both BAM's systems and those of service providers. The sensitive personal information opt-out mechanism should be tested to confirm it is operational and conspicuously placed on the website.
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The CCPA and CPRA give California residents enforceable rights to control their personal data held by companies like Binance.US, including the right to know what data is collected, to request deletion, to correct inaccurate data, and to opt out of certain sharing. These rights are only available to California residents under this policy.
California residents can submit requests to Binance.US to access, delete, or correct their personal data, or to opt out of data sharing for targeted advertising, by using the privacy rights request mechanism described in the policy. Non-California users may have more limited rights depending on their state of residence.
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