Binance.US shares user data with third-party advertising and analytics vendors, including (as evidenced by the page's technical implementation) Google Analytics, Google Tag Manager, and RudderStack, for purposes including behavioral analytics and marketing.
This analysis describes what Binance.US's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Sharing personal and behavioral data with advertising and analytics partners may constitute 'selling' or 'sharing' under California's CPRA, which would require Binance.US to provide opt-out rights. Users who are unaware of this sharing may not know they can limit it.
Interpretive note: The specific categories of personal data shared with each advertising and analytics vendor are not enumerated in the visible policy text; the inference of active sharing is supported by the technical implementation of the page but the policy's full text was truncated in the provided document.
The updated privacy policy now discloses that Binance.US collects information from interactions with AI chatbots, including prompts, market research, and uploaded information. The policy states this data may be shared with OpenAI, which according to the revised language may receive information about your account, portfolio, and communication contents along with associated metadata. The updated terms also broaden the stated use of personal information to include generating interactive responses through AI chatbots that provide market research and portfolio-specific analysis, as well as collecting inferences about your service use. Your continued use of the platform constitutes acceptance of these updated data collection and sharing practices.
View change record →The updated policy explicitly authorizes Binance.US to disclose user information to law enforcement, government agencies, regulators, financial institutions, and industry partners to detect and prevent fraud, money laundering, terrorist financing, and other financial crimes. This establishes a new disclosure authority that was not previously explicitly stated. Additionally, the revised language discloses that email addresses and other identifiers collected by Binance.US may be used for tailored advertising on other websites and social media platforms. The policy now provides a 'Your Privacy Rights' webform in addition to email contact as a mechanism for submitting privacy rights requests and appeals. You can submit privacy rights requests through privacy@binance.us or by using the company's 'Your Privacy Rights' webform.
View change record →The updated policy now explicitly states that Binance.US may disclose customer information to law enforcement, government agencies, regulators, financial institutions, and industry partners to detect, prevent, and report fraud, money laundering, terrorist financing, and other financial crimes. The policy also clarifies that if your email address or other identifier has been collected, it may be used for tailored advertising on external websites and social media platforms through the use of cookies and other identifiers. These disclosures formalize data-sharing practices and advertising uses that may have been operationally occurring but were not previously detailed in this language. You can exercise privacy rights by contacting privacy@binance.us or submitting a request through the company's 'Your Privacy Rights' webform.
View change record →Renamed from 'Third-Party Data Sharing for Marketing' and expanded to explicitly include analytics and service provider partners beyond marketing; severity downgraded from high to medium.
View full change record →Behavioral data, device identifiers, and potentially pseudonymous account information collected on the Binance.US platform may be transmitted to third-party analytics and advertising vendors. California residents can request to opt out of this sharing through the privacy rights portal.
How other platforms handle this
We may share your information with third-party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. We may also share your information with third-party advertising p...
We may share your personal information with third-party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. We may also share your personal information with busines...
We permit third-party service providers to collect your information, as described here, through some of our services and we share your information with third-party service providers for business purposes as described in this policy, including but not limited to providing advertising on our services ...
Monitoring
Binance.US has changed this document before.
Receive same-day alerts, structured change summaries, and monitoring for up to 25 platforms.
"This Privacy Policy describes how Binance.US and its related companies and affiliates ('BAM') collect, use, and disclose information, and your choices regarding this information. BAM authorizes sharing with advertising, analytics, and service provider partners.— Excerpt from Binance.US's Binance.US Privacy Policy
REGULATORY LANDSCAPE: Under the California Privacy Rights Act (CPRA), sharing personal information with third parties for cross-context behavioral advertising purposes constitutes 'sharing' regardless of whether monetary consideration is exchanged, and requires a 'Do Not Sell or Share My Personal Information' opt-out mechanism. The FTC Act prohibits unfair or deceptive practices, including undisclosed data sharing with marketing partners. The EU General Data Protection Regulation (GDPR) would apply to any EU-resident users, though this policy appears primarily U.S.-focused. GOVERNANCE EXPOSURE: Medium. The policy discloses third-party data sharing but the technical implementation of the page (including Google Tag Manager, Google Analytics, and RudderStack) suggests active data transmission to multiple analytics and advertising platforms. Compliance exposure depends on whether BAM's opt-out mechanism is functional, conspicuously placed, and correctly scoped to cover all sharing relationships. JURISDICTION FLAGS: California creates the highest exposure given CPRA's 'sharing' definition and enforcement by the California Privacy Protection Agency. Colorado, Connecticut, Virginia, and other states with comprehensive privacy laws also require opt-out rights for targeted advertising. OneTrust is implemented on the page as a consent management platform, but the adequacy of its configuration requires audit. CONTRACT AND VENDOR IMPLICATIONS: Data processing agreements with Google Analytics, Google Tag Manager, and RudderStack should be reviewed to confirm permissible use is limited to analytics and does not extend to independent advertising targeting by those vendors. BAM should confirm that these vendors are classified as 'service providers' rather than 'third parties' under CPRA, which requires contractual restrictions on the vendor's use of the data. COMPLIANCE CONSIDERATIONS: Compliance teams should audit the OneTrust consent manager configuration to confirm that the 'Do Not Sell or Share' opt-out is functional and that cookie-based data transmission to advertising and analytics vendors is blocked upon opt-out. The CPRA-required privacy notice should accurately enumerate all third-party sharing relationships and the categories of personal information shared with each.
Full compliance analysis
Regulatory citations, enforcement risk, and due diligence action items.
Free: track 1 platform + weekly digest. Monitor: 25 platforms + same-day alerts. No credit card required.
ConductAtlas detected a major restructuring of Meta’s privacy policy that removed detailed consumer rights disclosures and relocated them to separate documents.
Your genetic data may be transferred to a new owner as a business asset. Here is what the Terms of Service actually say and what you can do right now.
Compliance Governance Intelligence
Need to monitor specific governance provisions?
Compliance includes provision-level monitoring, governance timelines, regulatory mapping, and audit-ready analysis.
Built from archived source documents, structured governance mappings, and historical version tracking.
Sharing personal and behavioral data with advertising and analytics partners may constitute 'selling' or 'sharing' under California's CPRA, which would require Binance.US to provide opt-out rights. Users who are unaware of this sharing may not know they can limit it.
Behavioral data, device identifiers, and potentially pseudonymous account information collected on the Binance.US platform may be transmitted to third-party analytics and advertising vendors. California residents can request to opt out of this sharing through the privacy rights portal.
ConductAtlas has identified this type of provision across 7 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Binance.US.