Binance.US shares user data with third-party advertising and analytics vendors, including (as evidenced by the page's technical implementation) Google Analytics, Google Tag Manager, and RudderStack, for purposes including behavioral analytics and marketing.
This analysis describes what Binance.US's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Sharing personal and behavioral data with advertising and analytics partners may constitute 'selling' or 'sharing' under California's CPRA, which would require Binance.US to provide opt-out rights. Users who are unaware of this sharing may not know they can limit it.
Interpretive note: The specific categories of personal data shared with each advertising and analytics vendor are not enumerated in the visible policy text; the inference of active sharing is supported by the technical implementation of the page but the policy's full text was truncated in the provided document.
The updated policy now explicitly authorizes collection of Web3 wallet information including wallet addresses, token balances, transaction data, device identifiers, and related metadata. Under the revised terms, Binance.US may disclose pseudonymous wallet information (including read-only access to associated balances and transaction history) to third parties. Additionally, the policy no longer restricts data storage to the United States; data may now be stored and processed both within and outside the country. The updated language does not specify an opt-out mechanism for Web3 wallet data collection.
View change record →The updated privacy policy now discloses that Binance.US collects information from interactions with AI chatbots, including prompts, market research, and uploaded information. The policy states this data may be shared with OpenAI, which according to the revised language may receive information about your account, portfolio, and communication contents along with associated metadata. The updated terms also broaden the stated use of personal information to include generating interactive responses through AI chatbots that provide market research and portfolio-specific analysis, as well as collecting inferences about your service use. Your continued use of the platform constitutes acceptance of these updated data collection and sharing practices.
View change record →The updated policy explicitly authorizes Binance.US to disclose user information to law enforcement, government agencies, regulators, financial institutions, and industry partners to detect and prevent fraud, money laundering, terrorist financing, and other financial crimes. This establishes a new disclosure authority that was not previously explicitly stated. Additionally, the revised language discloses that email addresses and other identifiers collected by Binance.US may be used for tailored advertising on other websites and social media platforms. The policy now provides a 'Your Privacy Rights' webform in addition to email contact as a mechanism for submitting privacy rights requests and appeals. You can submit privacy rights requests through privacy@binance.us or by using the company's 'Your Privacy Rights' webform.
View change record →Renamed from 'Third-Party Data Sharing for Marketing' and expanded to explicitly include analytics and service provider partners beyond marketing; severity downgraded from high to medium.
View full change record →Behavioral data, device identifiers, and potentially pseudonymous account information collected on the Binance.US platform may be transmitted to third-party analytics and advertising vendors. California residents can request to opt out of this sharing through the privacy rights portal.
How other platforms handle this
The types of third parties your information may be disclosed to include: our resellers and other sales and advertising partners, retailers, advertisers, ad agencies, advertising networks and platforms, information service providers, fraud monitoring and prevention providers, and publishers.
Protect us, our business, our users, and others, for example to enforce our terms of service, prevent spam or other unwanted communications, and investigate or protect against fraud
we may use, retain or share information with law enforcement or others in circumstances where a person's vital interests require protection, such as in the case of emergencies.
"This Privacy Policy describes how Binance.US and its related companies and affiliates ('BAM') collect, use, and disclose information, and your choices regarding this information. BAM authorizes sharing with advertising, analytics, and service provider partners.Excerpt from Binance.US's Privacy Policy
REGULATORY LANDSCAPE: Under the California Privacy Rights Act (CPRA), sharing personal information with third parties for cross-context behavioral advertising purposes constitutes 'sharing' regardless of whether monetary consideration is exchanged, and requires a 'Do Not Sell …
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Sharing personal and behavioral data with advertising and analytics partners may constitute 'selling' or 'sharing' under California's CPRA, which would require Binance.US to provide opt-out rights. Users who are unaware of this sharing may not know they can limit it.
Behavioral data, device identifiers, and potentially pseudonymous account information collected on the Binance.US platform may be transmitted to third-party analytics and advertising vendors. California residents can request to opt out of this sharing through the privacy rights portal.
ConductAtlas has identified this type of provision across 288 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Binance.US.