Binance.US shares user data with third-party advertising and analytics vendors, including (as evidenced by the page's technical implementation) Google Analytics, Google Tag Manager, and RudderStack, for purposes including behavioral analytics and marketing.
This analysis describes what Binance.US's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Sharing personal and behavioral data with advertising and analytics partners may constitute 'selling' or 'sharing' under California's CPRA, which would require Binance.US to provide opt-out rights. Users who are unaware of this sharing may not know they can limit it.
Interpretive note: The specific categories of personal data shared with each advertising and analytics vendor are not enumerated in the visible policy text; the inference of active sharing is supported by the technical implementation of the page but the policy's full text was truncated in the provided document.
The updated privacy policy now discloses that Binance.US collects information from interactions with AI chatbots, including prompts, market research, and uploaded information. The policy states this …
The updated policy explicitly authorizes Binance.US to disclose user information to law enforcement, government agencies, regulators, financial institutions, and industry partners to detect and preve…
The updated policy now explicitly states that Binance.US may disclose customer information to law enforcement, government agencies, regulators, financial institutions, and industry partners to detect…
Behavioral data, device identifiers, and potentially pseudonymous account information collected on the Binance.US platform may be transmitted to third-party analytics and advertising vendors. California residents can request to opt out of this sharing through the privacy rights portal.
How other platforms handle this
We receive some of the data mentioned above from third parties. The below table describes the categories of those third parties. If you connect your Spotify account to a third party application, service or device, we may collect and use information from them. This collection is to make the integrati...
We may share your information with third-party advertising partners to provide you with targeted advertising. We also work with third-party analytics providers who help us understand how users interact with our Services. These third parties may use cookies, web beacons, and similar tracking technolo...
We work with third-party advertising partners to market our Products, and we share personal data with advertising networks and social media companies to serve ads. We also use analytics providers to help us understand how users interact with our Products.
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"This Privacy Policy describes how Binance.US and its related companies and affiliates ('BAM') collect, use, and disclose information, and your choices regarding this information. BAM authorizes sharing with advertising, analytics, and service provider partners.— Excerpt from Binance.US's Binance.US Privacy Policy
REGULATORY LANDSCAPE: Under the California Privacy Rights Act (CPRA), sharing personal information with third parties for cross-context behavioral advertising purposes constitutes 'sharing' regardless of whether monetary consideration is exchanged, and requires a 'Do Not Sell or Share My Personal Information' opt-out mechanism. The FTC Act prohibits unfair or deceptive practices, including undisclosed data sharing with marketing partners. The EU General Data Protection Regulation (GDPR) would apply to any EU-resident users, though this policy appears primarily U.S.-focused. GOVERNANCE EXPOSURE: Medium. The policy discloses third-party data sharing but the technical implementation of the page (including Google Tag Manager, Google Analytics, and RudderStack) suggests active data transmission to multiple analytics and advertising platforms. Compliance exposure depends on whether BAM's opt-out mechanism is functional, conspicuously placed, and correctly scoped to cover all sharing relationships. JURISDICTION FLAGS: California creates the highest exposure given CPRA's 'sharing' definition and enforcement by the California Privacy Protection Agency. Colorado, Connecticut, Virginia, and other states with comprehensive privacy laws also require opt-out rights for targeted advertising. OneTrust is implemented on the page as a consent management platform, but the adequacy of its configuration requires audit. CONTRACT AND VENDOR IMPLICATIONS: Data processing agreements with Google Analytics, Google Tag Manager, and RudderStack should be reviewed to confirm permissible use is limited to analytics and does not extend to independent advertising targeting by those vendors. BAM should confirm that these vendors are classified as 'service providers' rather than 'third parties' under CPRA, which requires contractual restrictions on the vendor's use of the data. COMPLIANCE CONSIDERATIONS: Compliance teams should audit the OneTrust consent manager configuration to confirm that the 'Do Not Sell or Share' opt-out is functional and that cookie-based data transmission to advertising and analytics vendors is blocked upon opt-out. The CPRA-required privacy notice should accurately enumerate all third-party sharing relationships and the categories of personal information shared with each.
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Sharing personal and behavioral data with advertising and analytics partners may constitute 'selling' or 'sharing' under California's CPRA, which would require Binance.US to provide opt-out rights. Users who are unaware of this sharing may not know they can limit it.
Behavioral data, device identifiers, and potentially pseudonymous account information collected on the Binance.US platform may be transmitted to third-party analytics and advertising vendors. California residents can request to opt out of this sharing through the privacy rights portal.
ConductAtlas has identified this type of provision across 1 platforms. See the full comparison.
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