Nintendo shares your personal information, including gameplay behavior and device identifiers, with third-party advertising and analytics companies to serve you targeted ads and measure campaign performance.
This analysis describes what Nintendo's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This clause establishes the operational framework under which Nintendo engages third-party service providers for data collection and advertising delivery. The provision specifies that data sharing occurs for targeted advertising purposes, which constitutes a material business practice affecting how user information flows within the service infrastructure.
Nintendo now explicitly discloses that it collects persistent identifiers (IP addresses, device IDs) from child users for operational, security, fraud prevention, and service improvement purposes, and states that contractual restrictions limit how service providers can use this data. Parents gain enhanced transparency by being able to view a named list of third-party games and applications authorized to access their child's account, rather than just managing access through settings. The policy also clarifies that location information may be used for check-ins at Nintendo locations and events in addition to location-based games. You can review and manage which third-party apps have access to your child's account through your Nintendo Account profile settings.
View change record →Nintendo now discloses that it uses location data not only for location-based games and friend connections, but also to enable check-ins at specific events and Nintendo locations, which is a new explicit use case. The policy now details how child user data including persistent identifiers like IP addresses and device IDs are collected and retained, with commitments to delete or de-identify data based on sensitivity and account activity. Parents can now see which third-party apps have been authorized to access their child's account before deciding whether to allow continued access, giving more visibility into connected applications.
View change record →The revised policy simplifies how Nintendo describes data retention, now stating information is retained only as long as reasonably necessary in accordance with applicable law, without prior detail about sensitivity-based retention practices. For child users, the policy no longer explicitly lists persistent identifiers (IP addresses, device identifiers) that Nintendo and service providers collect, removing specific disclosure language that previously detailed collection purposes for child accounts. The policy now indicates it collects error information from both users and devices, broadening the prior language focused on device errors only. The privacy certification body changed from CARU to ESRB, meaning independent audits and enforcement are now administered by the Entertainment Software Rating Board rather than the Children's Advertising Review Unit.
View change record →Your personal and behavioral data collected by Nintendo may flow to third-party ad tech and analytics vendors, potentially enabling detailed behavioral profiling beyond Nintendo's own platforms.
How other platforms handle this
Protect us, our business, our users, and others, for example to enforce our terms of service, prevent spam or other unwanted communications, and investigate or protect against fraud
we may use, retain or share information with law enforcement or others in circumstances where a person's vital interests require protection, such as in the case of emergencies.
Third-party apps use data from Gemini consistent with their own privacy policies and terms.
"We permit third-party service providers to collect your information, as described here, through some of our services and we share your information with third-party service providers for business purposes as described in this policy, including but not limited to providing advertising on our services and elsewhere based on users' online activities over time and across different sites, services, and devices.Excerpt from Nintendo's Privacy Policy
Third-party data sharing with advertising and analytics vendors implicates CCPA/CPRA 'sharing for cross-context behavioral advertising' definitions, requiring opt-out mechanisms.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
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This clause establishes the operational framework under which Nintendo engages third-party service providers for data collection and advertising delivery. The provision specifies that data sharing occurs for targeted advertising purposes, which constitutes a material business practice affecting how user information flows within the service infrastructure.
Your personal and behavioral data collected by Nintendo may flow to third-party ad tech and analytics vendors, potentially enabling detailed behavioral profiling beyond Nintendo's own platforms.
ConductAtlas has identified this type of provision across 288 platforms. See the full comparison.
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