Binance.US · Binance.US Privacy Policy · View original document ↗

Device and Behavioral Tracking

Medium severity Unique · 0 of 325 platforms
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This analysis describes what Binance.US's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

The provision establishes the operational scope of data collection infrastructure deployed across the platform. It identifies both first-party and third-party tracking mechanisms and specifies the categories of technical and behavioral data captured through these technologies, which informs the data flows documented elsewhere in the privacy policy.

Recent Activity

This document changed recently

Medium May 5, 2026

The updated privacy policy now discloses that Binance.US collects information from interactions with AI chatbots, including prompts, market research, and uploaded information. The policy states this data may be shared with OpenAI, which according to the revised language may receive information about your account, portfolio, and communication contents along with associated metadata. The updated terms also broaden the stated use of personal information to include generating interactive responses through AI chatbots that provide market research and portfolio-specific analysis, as well as collecting inferences about your service use. Your continued use of the platform constitutes acceptance of these updated data collection and sharing practices.

View change record →
Medium Apr 19, 2026

The updated policy explicitly authorizes Binance.US to disclose user information to law enforcement, government agencies, regulators, financial institutions, and industry partners to detect and prevent fraud, money laundering, terrorist financing, and other financial crimes. This establishes a new disclosure authority that was not previously explicitly stated. Additionally, the revised language discloses that email addresses and other identifiers collected by Binance.US may be used for tailored advertising on other websites and social media platforms. The policy now provides a 'Your Privacy Rights' webform in addition to email contact as a mechanism for submitting privacy rights requests and appeals. You can submit privacy rights requests through privacy@binance.us or by using the company's 'Your Privacy Rights' webform.

View change record →
Medium Mar 12, 2026

The updated policy now explicitly states that Binance.US may disclose customer information to law enforcement, government agencies, regulators, financial institutions, and industry partners to detect, prevent, and report fraud, money laundering, terrorist financing, and other financial crimes. The policy also clarifies that if your email address or other identifier has been collected, it may be used for tailored advertising on external websites and social media platforms through the use of cookies and other identifiers. These disclosures formalize data-sharing practices and advertising uses that may have been operationally occurring but were not previously detailed in this language. You can exercise privacy rights by contacting privacy@binance.us or submitting a request through the company's 'Your Privacy Rights' webform.

View change record →

Consumer impact (what this means for users)

Users accessing Binance.US services are subject to automatic collection of device identifiers, network information, and behavioral signals through tracking technologies. The terms authorize this collection by Binance.US and third parties the company designates, without requiring explicit per-instance consent beyond the privacy policy's notice.

How other platforms handle this

Twilio Medium

We use cookies, web beacons, pixel tags, and other tracking technologies to collect information about your browsing activities on our websites and across other websites and online services. This information is used to provide you with a more personalized experience, deliver targeted advertisements, ...

Copy.ai Medium

We and our third-party partners may use cookies, pixel tags, web beacons, and similar tracking technologies, including session replay tools, to collect information about your use of our Services, including pages visited, links clicked, and interactions with the platform.

Mixpanel Medium

We use cookies, web beacons, pixel tags, and other tracking technologies to collect information about your use of our website and Service, including your browser type, referring URL, pages visited, and time spent on pages. We may use this information to analyze trends, administer the site, track use...

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▸ View Original Clause Language DOCUMENT RECORD
"
Cookies and Other Tracking Technologies: We, and third parties we authorize, may use cookies, web beacons, and similar technologies (collectively, "cookies") to record your preferences, track the use of our Sites, and collect information about the use of the Sites or Services, as well as about our interactions with you. This information may include IP addresses, browser type, Internet Service Provider (ISP), referring/exit pages and operating system, date/time stamp, and clickstream data, and information about your interactions with the communications we send to you.

— Excerpt from Binance.US's Binance.US Privacy Policy

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FCRA
United States Federal
FTC Act Section 5
United States Federal
GDPR
European Union
GLBA
United States Federal
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
Binance.US Privacy Policy
Entity
Binance.US
Document last updated
May 5, 2026
Tracking information
First tracked
May 10, 2026
Last verified
May 12, 2026
Record ID
CA-P-000544
Document ID
CA-D-00065
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
fe2ef7996a029ceacac9b979b2d9ece66167de76b6cd93f9c5bbf824aeca1bbf
Analysis generated
May 10, 2026 05:50 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Binance.US
Document: Binance.US Privacy Policy
Record ID: CA-P-000544
Captured: 2026-05-10 05:50:20 UTC
SHA-256: fe2ef7996a029cea…
URL: https://conductatlas.com/platform/binanceus/binanceus-privacy-policy/device-and-behavioral-tracking/
Accessed: May 20, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

Other risks in this policy

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Frequently Asked Questions

What does Binance.US's Device and Behavioral Tracking clause do?

The provision establishes the operational scope of data collection infrastructure deployed across the platform. It identifies both first-party and third-party tracking mechanisms and specifies the categories of technical and behavioral data captured through these technologies, which informs the data flows documented elsewhere in the privacy policy.

How does this clause affect you?

Users accessing Binance.US services are subject to automatic collection of device identifiers, network information, and behavioral signals through tracking technologies. The terms authorize this collection by Binance.US and third parties the company designates, without requiring explicit per-instance consent beyond the privacy policy's notice.

Is ConductAtlas affiliated with Binance.US?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Binance.US.