Amplitude · Amplitude Privacy Notice · View original document ↗

Cookies and Tracking Technologies

Medium severity Common · 71 of 325 platforms
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This analysis describes what Amplitude's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This clause establishes the operational basis for cross-site tracking data collection and describes the permitted uses of that data. It identifies the categories of tracking technologies deployed and specifies the functional purposes for which collected browsing data is processed.

Consumer impact (what this means for users)

Users' browsing activities on Amplitude's website and across other websites are subject to collection via multiple tracking technologies. The terms authorize use of this data for analytics, personalization, advertising, and other unspecified purposes by Amplitude and its third-party partners.

How other platforms handle this

Mixpanel Medium

We use cookies, web beacons, pixel tags, and other tracking technologies to collect information about your use of our website and Service, including your browser type, referring URL, pages visited, and time spent on pages. We may use this information to analyze trends, administer the site, track use...

Datadog Medium

We and our third-party partners may use cookies, web beacons, and similar tracking technologies to collect information about your use of the Sites. Cookies are small data files stored on your browser or device. We use both session cookies and persistent cookies. We may also use web beacons, pixel ta...

Netflix Medium

cookie data, resettable device identifiers, advertising identifiers and other unique identifiers (described below in the section "Cookies and other Technologies").

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Monitoring

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▸ View Original Clause Language DOCUMENT RECORD
"
We and our third-party partners use cookies, pixels, tags, beacons, scripts, and other tracking technologies to collect information about your browsing activities on our website and across other websites over time. We use this information for analytics, personalization, advertising, and other purposes.

— Excerpt from Amplitude's Amplitude Privacy Notice

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
DMA
European Union
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
Amplitude Privacy Notice
Entity
Amplitude
Document last updated
May 5, 2026
Tracking information
First tracked
May 8, 2026
Last verified
May 11, 2026
Record ID
CA-P-006864
Document ID
CA-D-00702
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
6d5b4ccf519965585d20703446d8ef745708964ae5cb005295829dcfe75e2ac7
Analysis generated
May 8, 2026 14:29 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Amplitude
Document: Amplitude Privacy Notice
Record ID: CA-P-006864
Captured: 2026-05-08 14:29:58 UTC
SHA-256: 6d5b4ccf51996558…
URL: https://conductatlas.com/platform/amplitude/amplitude-privacy-notice/cookies-and-tracking-technologies/
Accessed: May 20, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Built from archived source documents, structured governance mappings, and historical version tracking.

Frequently Asked Questions

What does Amplitude's Cookies and Tracking Technologies clause do?

This clause establishes the operational basis for cross-site tracking data collection and describes the permitted uses of that data. It identifies the categories of tracking technologies deployed and specifies the functional purposes for which collected browsing data is processed.

How does this clause affect you?

Users' browsing activities on Amplitude's website and across other websites are subject to collection via multiple tracking technologies. The terms authorize use of this data for analytics, personalization, advertising, and other unspecified purposes by Amplitude and its third-party partners.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 71 platforms. See the full comparison.

Is ConductAtlas affiliated with Amplitude?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Amplitude.