Children's online data is heavily protected by COPPA, and any failure to obtain verifiable parental consent before collecting a child's data is a serious federal violation — the 2023 FTC settlement with Amazon over Alexa involved exactly this issue.
Amazon collects an exceptionally broad range of personal data including voice recordings, precise geolocation, biometric-adjacent inferences, financial information, and detailed browsing and purchase history, and uses this data for advertising both on and off Amazon's platforms. This data is shared with Amazon's large network of affiliates, third-party sellers, and advertising partners, meaning your personal information flows well beyond Amazon's own services. You can opt out of interest-based advertising at amazon.com/adpreferences and review and delete Alexa voice recordings in the Alexa Privacy Settings within the Amazon app.
How other platforms handle this
Depending on your jurisdiction, and subject to exceptions and limitations provided by local law, in addition to the rights listed in "Your Rights and Choices" above, you may have: the right to opt out of any sales or sharing of your personal information, to request access to and information about ou...
Your rights under the General Data Protection Regulations ("GDPR") include the right to (i) request access and obtain a copy of your personal data, (ii) request rectification or erasure of your personal data, (iii) object to or restrict the processing of your personal data; and (iv) request portabil...
The CCPA gives individuals the right to request information about how we have collected, used, and shared your personal information. It also gives you the right to request a copy of any information we may maintain about you. You may also ask us to delete any personal information that we may have rec...
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Watch AmazonChildren's online data is heavily protected by COPPA, and any failure to obtain verifiable parental consent before collecting a child's data is a serious federal violation — the 2023 FTC settlement with Amazon over Alexa involved exactly this issue.
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