You can access, update, or delete certain information about your account and your interactions with Amazon services by visiting Your Account. You can also request a copy of the personal information we hold about you. California residents and individuals in the European Economic Area, United Kingdom, and Switzerland have additional rights to access, correct, delete, and obtain their personal information.
Knowing your rights to access and delete your data is essential to controlling what Amazon knows about you — but exercising these rights requires navigating multiple settings pages and may not result in complete deletion from all systems.
Amazon collects an exceptionally broad range of personal data including voice recordings, precise geolocation, biometric-adjacent inferences, financial information, and detailed browsing and purchase history, and uses this data for advertising both on and off Amazon's platforms. This data is shared with Amazon's large network of affiliates, third-party sellers, and advertising partners, meaning your personal information flows well beyond Amazon's own services. You can opt out of interest-based advertising at amazon.com/adpreferences and review and delete Alexa voice recordings in the Alexa Privacy Settings within the Amazon app.