We use cookies, pixels, and other technologies (collectively, 'cookies') to recognize your browser or device, learn more about your interests, provide you with essential features and services, and to perform other functions such as: recognizing you when you sign in to use our services, keeping track of items stored in your shopping basket, conducting research and diagnostics to improve Amazon's content and services, preventing fraudulent activity, improving security, delivering content including ads that are relevant to your interests on Amazon sites and third-party sites, and reporting on the performance of Amazon's services and advertising.
Amazon's tracking technologies follow you beyond Amazon.com across the broader internet, building a detailed behavioral profile used for advertising — this is not limited to your activity on Amazon's own properties.
Amazon collects an exceptionally broad range of personal data including voice recordings, precise geolocation, biometric-adjacent inferences, financial information, and detailed browsing and purchase history, and uses this data for advertising both on and off Amazon's platforms. This data is shared with Amazon's large network of affiliates, third-party sellers, and advertising partners, meaning your personal information flows well beyond Amazon's own services. You can opt out of interest-based advertising at amazon.com/adpreferences and review and delete Alexa voice recordings in the Alexa Privacy Settings within the Amazon app.