We do not knowingly collect personal information from children under the age of 13 without the consent of the child's parent or guardian. If you believe we have collected personal information from a child under 13 without parental consent, please contact us. Parents and guardians can review, update, or delete information collected from their child.
Children's data receives heightened legal protection under COPPA, and Amazon's 2023 FTC settlement revealed historical failures to honor parental deletion requests for Alexa — indicating risk of ongoing compliance gaps.
Amazon collects an exceptionally broad range of personal data including voice recordings, precise geolocation, biometric-adjacent inferences, financial information, and detailed browsing and purchase history, and uses this data for advertising both on and off Amazon's platforms. This data is shared with Amazon's large network of affiliates, third-party sellers, and advertising partners, meaning your personal information flows well beyond Amazon's own services. You can opt out of interest-based advertising at amazon.com/adpreferences and review and delete Alexa voice recordings in the Alexa Privacy Settings within the Amazon app.