Amazon-operated advertising enables companies to show you interest-based ads. Interest-based ads, also known as personalized ads, are displayed to you based on information from activities such as purchasing on Amazon, visiting sites that contain Amazon's content or ads, interacting with Amazon's tools or using Amazon's services. Like other online ad networks, we use cookies, web beacons, and similar technologies. You will continue to receive ads even if you opt out, but they will not be based on your interests.
Most users do not realize they are automatically opted into a detailed behavioral advertising program that tracks their activity both on and off Amazon's platforms across the internet.
Amazon collects an exceptionally broad range of personal data including voice recordings, precise geolocation, biometric-adjacent inferences, financial information, and detailed browsing and purchase history, and uses this data for advertising both on and off Amazon's platforms. This data is shared with Amazon's large network of affiliates, third-party sellers, and advertising partners, meaning your personal information flows well beyond Amazon's own services. You can opt out of interest-based advertising at amazon.com/adpreferences and review and delete Alexa voice recordings in the Alexa Privacy Settings within the Amazon app.