When you use Alexa Voice Services, we process your voice input in the cloud to respond to your requests. We also use your requests to Alexa and related products to improve our services and to provide more relevant product recommendations and other features. You can review and delete voice recordings associated with your account in the Alexa app.
Voice recordings can capture sensitive personal conversations and are retained and used for advertising inference, creating privacy risks that go well beyond what most users expect when speaking to a smart device.
Amazon collects an exceptionally broad range of personal data including voice recordings, precise geolocation, biometric-adjacent inferences, financial information, and detailed browsing and purchase history, and uses this data for advertising both on and off Amazon's platforms. This data is shared with Amazon's large network of affiliates, third-party sellers, and advertising partners, meaning your personal information flows well beyond Amazon's own services. You can opt out of interest-based advertising at amazon.com/adpreferences and review and delete Alexa voice recordings in the Alexa Privacy Settings within the Amazon app.