Amazon Marketplace · Amazon Privacy Notice · View original document ↗

AI and Machine Learning Training Data Use

High severity Unique · 0 of 343 platforms
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This analysis describes what Amazon Marketplace's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

The clause establishes a broad operational authority for Amazon to incorporate user-generated data into model development and training processes as part of service improvement functions, without requiring separate user consent or opt-in mechanisms for each use case.

Clause Stability Stable

0
Changes
3
Months Monitored
Apr 4, 2026
First Seen
Apr 9, 2026
Last Seen
This clause type exists across 381 other provisions on other platforms.

Consumer impact (what this means for users)

Users' transactional data, interaction patterns, and voice recordings become inputs to Amazon's AI and machine learning development pipelines. The terms apply as written upon continued use of Amazon Marketplace services, meaning this data use occurs without transaction-by-transaction approval.

How other platforms handle this

LinkedIn Medium

We target (and measure the performance of) ads to Members, Visitors and others both on and off our Services directly or through a variety of partners, using the following data, whether separately or combined: Data from advertising technologies on and off our Services, like web beacons, pixels, ad ta...

Microsoft Azure Medium

Microsoft uses data we collect to provide you with rich, interactive experiences. In particular, we may use data to show you advertising or serve Microsoft-selected content within Microsoft products and services. Microsoft does not use what you say in email, chat, video calls, or voice mail to targe...

HubSpot Medium

We may use the information we collect to help us improve our products and services, to develop new features, and to perform analytics. We may also use your information to personalize your experience and to allow us to deliver the type of content and product offerings in which you are most interested...

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▸ View Original Clause Language DOCUMENT RECORD
"
We use your information to improve our services, including using your interactions, purchases, and voice data to develop and train Amazon's artificial intelligence and machine learning models.

— Excerpt from Amazon Marketplace's Amazon Privacy Notice

Applicable regulations

CCPA/CPRA
California, USA
Colorado AI Act
US-CO
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union

Provision details

Document information
Document
Amazon Privacy Notice
Entity
Amazon Marketplace
Document last updated
May 5, 2026
Tracking information
First tracked
March 6, 2026
Last verified
April 9, 2026
Record ID
CA-P-002107
Document ID
CA-D-00027
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
a23cea2f73d4abc5c5afb409abddc2dd8fcdba468f6f6eafd563f6f9bad8759c
Analysis generated
March 6, 2026 20:17 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Amazon Marketplace
Document: Amazon Privacy Notice
Record ID: CA-P-002107
Captured: 2026-03-06 20:17:05 UTC
SHA-256: a23cea2f73d4abc5…
URL: https://conductatlas.com/platform/amazon-marketplace/amazon-privacy-notice/ai-and-machine-learning-training-data-use/
Accessed: June 29, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Built from archived source documents, structured governance mappings, and historical version tracking.

Frequently Asked Questions

What does Amazon Marketplace's AI and Machine Learning Training Data Use clause do?

The clause establishes a broad operational authority for Amazon to incorporate user-generated data into model development and training processes as part of service improvement functions, without requiring separate user consent or opt-in mechanisms for each use case.

How does this clause affect you?

Users' transactional data, interaction patterns, and voice recordings become inputs to Amazon's AI and machine learning development pipelines. The terms apply as written upon continued use of Amazon Marketplace services, meaning this data use occurs without transaction-by-transaction approval.

Is ConductAtlas affiliated with Amazon Marketplace?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Amazon Marketplace.