This analysis describes what Microsoft Azure's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
While Microsoft excludes communications content from ad targeting, it uses a broad range of behavioral and inferred interest data to deliver personalized advertising, and Xbox users' gameplay and interaction data may contribute to this advertising profile.
Microsoft now discloses that it may contact you by phone for marketing using automated dialers and AI-generated voices if you have consented to marketing communications, which represents a new disclo…
Microsoft's privacy policy now provides a less detailed explanation of how long your data is retained. Previously, the policy included specific examples, such as how long deleted emails remain in you…
Microsoft's updated retention policy provides greater specificity about how long your data persists and under what conditions it is deleted. The policy now explicitly states that deleted items from O…
Your Xbox gameplay activity, browsing behavior, and purchase history may be used to build an advertising profile that drives personalized ads across Microsoft products — users can opt out of interest-based advertising through their Microsoft account privacy settings.
How other platforms handle this
There is certain information that we collect automatically from your use of our online Services and from your device(s) used to access those Services, for example by using the types of technologies discussed in the 'Online Analytics' section below. This information includes your IP address, page vie...
We use your personal information to personalize your experience with our products and services, improve and develop new features and products, conduct research and analytics, and to send you communications about products and services that may interest you.
We may use and share de-identified or aggregated information for any purpose, including research and analytics. We maintain and use de-identified data without attempting to re-identify it.
Monitoring
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"Microsoft uses data we collect to provide you with rich, interactive experiences. In particular, we may use data to show you advertising or serve Microsoft-selected content within Microsoft products and services. Microsoft does not use what you say in email, chat, video calls, or voice mail to target advertising to you. Microsoft's advertising cookies and similar technologies allow us to provide relevant advertising based on your inferred interests.— Excerpt from Microsoft Azure's Microsoft Privacy
We read the privacy policies and terms of service of 38 AI platforms. Here is what they say about training, retention, arbitration, and liability.
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While Microsoft excludes communications content from ad targeting, it uses a broad range of behavioral and inferred interest data to deliver personalized advertising, and Xbox users' gameplay and interaction data may contribute to this advertising profile.
Your Xbox gameplay activity, browsing behavior, and purchase history may be used to build an advertising profile that drives personalized ads across Microsoft products — users can opt out of interest-based advertising through their Microsoft account privacy settings.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Microsoft Azure.