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Advertising and Targeted Marketing Data Use

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This analysis describes what Microsoft Azure's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

While Microsoft excludes communications content from ad targeting, it uses a broad range of behavioral and inferred interest data to deliver personalized advertising, and Xbox users' gameplay and interaction data may contribute to this advertising profile.

Recent Activity

This document changed recently

Medium Apr 19, 2026

Microsoft now discloses that it may contact you by phone for marketing using automated dialers and AI-generated voices if you have consented to marketing communications, which represents a new disclo…

Medium Apr 1, 2026

Microsoft's privacy policy now provides a less detailed explanation of how long your data is retained. Previously, the policy included specific examples, such as how long deleted emails remain in you…

Medium Mar 6, 2026

Microsoft's updated retention policy provides greater specificity about how long your data persists and under what conditions it is deleted. The policy now explicitly states that deleted items from O…

Consumer impact (what this means for users)

Your Xbox gameplay activity, browsing behavior, and purchase history may be used to build an advertising profile that drives personalized ads across Microsoft products — users can opt out of interest-based advertising through their Microsoft account privacy settings.

How other platforms handle this

Groq Medium

There is certain information that we collect automatically from your use of our online Services and from your device(s) used to access those Services, for example by using the types of technologies discussed in the 'Online Analytics' section below. This information includes your IP address, page vie...

TurboTax Medium

We use your personal information to personalize your experience with our products and services, improve and develop new features and products, conduct research and analytics, and to send you communications about products and services that may interest you.

Walgreens Medium

We may use and share de-identified or aggregated information for any purpose, including research and analytics. We maintain and use de-identified data without attempting to re-identify it.

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▸ View Original Clause Language DOCUMENT RECORD
"
Microsoft uses data we collect to provide you with rich, interactive experiences. In particular, we may use data to show you advertising or serve Microsoft-selected content within Microsoft products and services. Microsoft does not use what you say in email, chat, video calls, or voice mail to target advertising to you. Microsoft's advertising cookies and similar technologies allow us to provide relevant advertising based on your inferred interests.

— Excerpt from Microsoft Azure's Microsoft Privacy

Applicable regulations

CCPA/CPRA
California, USA
Colorado AI Act
US-CO
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union

Provision details

Document information
Document
Microsoft Privacy
Entity
Microsoft Azure
Document last updated
May 5, 2026
Tracking information
First tracked
April 27, 2026
Last verified
May 10, 2026
Record ID
CA-P-003193
Document ID
CA-D-00018
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
a67035af599dcfcefd7a22ae7c70147370fe6651cb96942500cd2ead91f2a017
Analysis generated
April 27, 2026 09:55 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Microsoft Azure
Document: Microsoft Privacy
Record ID: CA-P-003193
Captured: 2026-04-27 09:55:26 UTC
SHA-256: a67035af599dcfce…
URL: https://conductatlas.com/platform/microsoft-azure/microsoft-privacy/advertising-and-targeted-marketing-data-use/
Accessed: May 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

Other risks in this policy

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Frequently Asked Questions

What does Microsoft Azure's Advertising and Targeted Marketing Data Use clause do?

While Microsoft excludes communications content from ad targeting, it uses a broad range of behavioral and inferred interest data to deliver personalized advertising, and Xbox users' gameplay and interaction data may contribute to this advertising profile.

How does this clause affect you?

Your Xbox gameplay activity, browsing behavior, and purchase history may be used to build an advertising profile that drives personalized ads across Microsoft products — users can opt out of interest-based advertising through their Microsoft account privacy settings.

Is ConductAtlas affiliated with Microsoft Azure?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Microsoft Azure.