HubSpot uses your personal data to improve its own products, build new features, and personalize your experience on its platform.
Your personal data and behavioral information may be used to train HubSpot's AI systems and improve its products, potentially including data about you that was uploaded by a business you interacted with — without your knowledge or direct consent.
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Compare across platforms →When HubSpot uses data — including Contact data uploaded by business customers — to improve its AI and machine learning models, this may constitute processing beyond the original purpose for which the data was collected, raising GDPR compatibility concerns.
(1) REGULATORY FRAMEWORK: GDPR Art. 5(1)(b) (purpose limitation), Art. 6 (lawful basis), and Art. 22 (automated decision-making) are implicated where AI/ML uses personal data. The EU AI Act (Regulation 2024/1689), applicable from August 2024 onward, imposes additional obligations on providers of AI systems including transparency, data governance, and conformity assessments for high-risk AI. CCPA/CPRA §1798.121 restricts use of sensitive personal information for purposes beyond those disclosed. FTC Act Section 5 applies to deceptive AI data practices. (2)
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