HubSpot uses your personal data to improve its own products, build new features, and personalize your experience on its platform.
This analysis describes what HubSpot's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause establishes the operational scope of data use beyond service delivery, permitting HubSpot to process user information for internal product development and analytics functions. This authorization supports the entity's ability to refine service offerings and tailor user experiences based on usage patterns.
Your personal data and behavioral information may be used to train HubSpot's AI systems and improve its products, potentially including data about you that was uploaded by a business you interacted with — without your knowledge or direct consent.
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"We may use the information we collect to help us improve our products and services, to develop new features, and to perform analytics. We may also use your information to personalize your experience and to allow us to deliver the type of content and product offerings in which you are most interested.— Excerpt from HubSpot's HubSpot Privacy Policy
(1) REGULATORY FRAMEWORK: GDPR Art. 5(1)(b) (purpose limitation), Art. 6 (lawful basis), and Art. 22 (automated decision-making) are implicated where AI/ML uses personal data. The EU AI Act (Regulation 2024/1689), applicable from August 2024 onward, imposes additional obligations on providers of AI systems including transparency, data governance, and conformity assessments for high-risk AI. CCPA/CPRA §1798.121 restricts use of sensitive personal information for purposes beyond those disclosed. FTC Act Section 5 applies to deceptive AI data practices. (2)
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The clause establishes the operational scope of data use beyond service delivery, permitting HubSpot to process user information for internal product development and analytics functions. This authorization supports the entity's ability to refine service offerings and tailor user experiences based on usage patterns.
Your personal data and behavioral information may be used to train HubSpot's AI systems and improve its products, potentially including data about you that was uploaded by a business you interacted with — without your knowledge or direct consent.
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