This analysis describes what Amazon Marketplace's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated privacy notice explicitly discloses that Amazon uses machine learning and artificial intelligence to process information from carriers and other sources, and that this data is used to develop and deploy generative AI models and services. The notice also now states that Amazon collects information about how you interact with ads served on third-party websites and apps, and receives advertising-related information and identifiers from third parties. These disclosures clarify practices that may have been previously implied but are now stated directly in the privacy notice.
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We retain your account information for as long as your account is active and up to 15 days thereafter.
We retain Personal Information only for as long as necessary to fulfill the purposes described in this General Privacy Policy, including to provide Websites, maintain business operations...
We retain your personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy or for the period legally permitted or required.
"When you update information, we usually keep a copy of the prior version for our records.Excerpt from Amazon Marketplace's Amazon Privacy Notice
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Companies change their terms without announcing it. We capture governance documents, compare each new version with the last, and publish what changed, with the source text behind it. One email a week on what we found and what we could not reach.
The clause states: “When you update information, we usually keep a copy of the prior version for our records.”
ConductAtlas has identified this type of provision across 267 platforms. See the full comparison.
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