“Our physical stores may use cameras, computer vision, sensors, and other technology to gather information about your activity in the store, such as the products and services you interact with.”
This analysis describes what Amazon Marketplace's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Data collection extends to physical spaces through passive technology, meaning users in Amazon stores may have their in-person behavior monitored and recorded.
The updated privacy notice explicitly discloses that Amazon uses machine learning and artificial intelligence to process information from carriers and other sources, and that this data is used to develop and deploy generative AI models and services. The notice also now states that Amazon collects information about how you interact with ads served on third-party websites and apps, and receives advertising-related information and identifiers from third parties. These disclosures clarify practices that may have been previously implied but are now stated directly in the privacy notice.
View change record →A person visiting an Amazon physical store may have their in-store activity, including interactions with products and services, gathered through surveillance technologies.
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"Our physical stores may use cameras, computer vision, sensors, and other technology to gather information about your activity in the store, such as the products and services you interact with.Excerpt from Amazon Marketplace's Amazon Privacy Notice
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Data collection extends to physical spaces through passive technology, meaning users in Amazon stores may have their in-person behavior monitored and recorded.
A person visiting an Amazon physical store may have their in-store activity, including interactions with products and services, gathered through surveillance technologies.
ConductAtlas has identified this type of provision across 285 platforms. See the full comparison.
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