This analysis describes what Amazon Marketplace's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated privacy notice explicitly discloses that Amazon uses machine learning and artificial intelligence to process information from carriers and other sources, and that this data is used to develop and deploy generative AI models and services. The notice also now states that Amazon collects information about how you interact with ads served on third-party websites and apps, and receives advertising-related information and identifiers from third parties. These disclosures clarify practices that may have been previously implied but are now stated directly in the privacy notice.
View change record →How other platforms handle this
To provide, maintain, and improve our Services, including to monitor the usage of our Services.
When we process personal information about you, we do so with your consent or as necessary to comply with our legal and regulatory obligations; to provide the products and services you use...
Cloudflare...shall have the right to use Network Data for purposes of providing, maintaining, developing, and improving its Services.
"We use your personal information to provide functionality, analyze performance, fix errors, and improve the usability and effectiveness of the Amazon Services.Excerpt from Amazon Marketplace's Amazon Privacy Notice
We read the privacy policies and terms of service of 38 AI platforms. Here is what they say about training, retention, arbitration, and liability.
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The clause states: “We use your personal information to provide functionality, analyze performance, fix errors, and improve the usability and effectiveness of the Amazon Services.”
ConductAtlas has identified this type of provision across 272 platforms. See the full comparison.
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