“In such transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Notice (unless, of course, the customer consents otherwise).”
This analysis describes what Amazon Marketplace's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Although customer data can change hands in a corporate transaction, the receiving party is bound by prior privacy commitments, limiting the new owner's freedom to repurpose the data.
Interpretive note: The word 'generally' in the excerpt qualifies the transfer of customer information as not absolute; this qualifier is preserved in the canonical claim but is noted here for completeness.
The updated privacy notice explicitly discloses that Amazon uses machine learning and artificial intelligence to process information from carriers and other sources, and that this data is used to develop and deploy generative AI models and services. The notice also now states that Amazon collects information about how you interact with ads served on third-party websites and apps, and receives advertising-related information and identifiers from third parties. These disclosures clarify practices that may have been previously implied but are now stated directly in the privacy notice.
View change record →A user's data may be transferred to a new business owner, but that owner is required to honor the privacy promises already made to the user unless the user consents to different terms.
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"In such transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Notice (unless, of course, the customer consents otherwise).Excerpt from Amazon Marketplace's Amazon Privacy Notice
ConductAtlas detected a major restructuring of Meta’s privacy policy that removed detailed consumer rights disclosures and relocated them to separate documents.
Your genetic data may be transferred to a new owner as a business asset. Here is what the Terms of Service actually say and what you can do right now.
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Although customer data can change hands in a corporate transaction, the receiving party is bound by prior privacy commitments, limiting the new owner's freedom to repurpose the data.
A user's data may be transferred to a new business owner, but that owner is required to honor the privacy promises already made to the user unless the user consents to different terms.
ConductAtlas has identified this type of provision across 280 platforms. See the full comparison.
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