Amazon Marketplace · Amazon Privacy Notice · View original document ↗

Customer Data Transfer in Business Acquisitions

High severity High confidence Explicitdocumentlanguage Common · 289 of 352 platforms
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This analysis describes what Amazon Marketplace's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Although customer data can change hands in a corporate transaction, the receiving party is bound by prior privacy commitments, limiting the new owner's freedom to repurpose the data.

Interpretive note: The word 'generally' in the excerpt qualifies the transfer of customer information as not absolute; this qualifier is preserved in the canonical claim but is noted here for completeness.

Clause Stability Stable

0
Changes
4
Months Monitored
Jul 10, 2026
First Seen
Jul 10, 2026
Last Seen
This clause type exists across 4463 other provisions on other platforms.

Consumer impact (what this means for users)

A user's data may be transferred to a new business owner, but that owner is required to honor the privacy promises already made to the user unless the user consents to different terms.

How other platforms handle this

Squarespace Medium

If we're involved in a reorganization, merger, acquisition, sale of some or all of our assets or other business transaction, depending on the circumstances, we may disclose any of the information described in Section 2 above...

Lime Medium

if you are accessing and using Lime Services under a corporate account...you acknowledge and agree that Lime may share certain of your usage information with whomever provided you with access to the Lime Services

Google Gemini Medium

Gemini Apps may share your precise location data with another Google service, like Google Maps, to fulfill your request.

See all platforms with this clause type →

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▸ View Original Clause Language DOCUMENT RECORD
"
In such transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Notice (unless, of course, the customer consents otherwise).

— Excerpt from Amazon Marketplace's Amazon Privacy Notice

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
DMA
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US
VPPA
United States Federal

Provision details

Document information
Document
Amazon Privacy Notice
Entity
Amazon Marketplace
Document last updated
May 5, 2026
Tracking information
First tracked
April 27, 2026
Last verified
July 9, 2026
Record ID
CA-P-018673
Document ID
CA-D-00027
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
8d2e6f401e3074315cb3ef72d05c681865898ea8e39095517ad2ab8b4eb73cd6
Analysis generated
April 27, 2026 10:46 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Amazon Marketplace
Document: Amazon Privacy Notice
Record ID: CA-P-018673
Captured: 2026-04-27 10:46:06 UTC
SHA-256: 8d2e6f401e307431…
URL: https://conductatlas.com/platform/amazon-marketplace/amazon-privacy-notice/provision/CA-P-018673/customer-data-transfer-in-business-acquisitions/
Accessed: July 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Amazon Marketplace's Customer Data Transfer in Business Acquisitions clause do?

Although customer data can change hands in a corporate transaction, the receiving party is bound by prior privacy commitments, limiting the new owner's freedom to repurpose the data.

How does this clause affect you?

A user's data may be transferred to a new business owner, but that owner is required to honor the privacy promises already made to the user unless the user consents to different terms.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 289 platforms. See the full comparison.

Is ConductAtlas affiliated with Amazon Marketplace?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Amazon Marketplace.