This analysis describes what Amazon Marketplace's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated privacy notice explicitly discloses that Amazon uses machine learning and artificial intelligence to process information from carriers and other sources, and that this data is used to develop and deploy generative AI models and services. The notice also now states that Amazon collects information about how you interact with ads served on third-party websites and apps, and receives advertising-related information and identifiers from third parties. These disclosures clarify practices that may have been previously implied but are now stated directly in the privacy notice.
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We may update this Privacy Notice from time to time. When we make changes to this Privacy Notice, we will change the date at the beginning of this Privacy Notice.
We may periodically update this General Privacy Policy. When we make significant changes, we will notify you.
We may change this Policy from time to time. We will post any privacy policy changes on this page and, if the changes are material, we will provide you with notice.
"Our business changes constantly, and our Privacy Notice will change also. You should check our websites frequently to see recent changes.Excerpt from Amazon Marketplace's Amazon Privacy Notice
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Companies change their terms without announcing it. We capture governance documents, compare each new version with the last, and publish what changed, with the source text behind it. One email a week on what we found and what we could not reach.
The clause states: “Our business changes constantly, and our Privacy Notice will change also. You should check our websites frequently to see recent changes.”
ConductAtlas has identified this type of provision across 283 platforms. See the full comparison.
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