“We provide ad companies with information that allows them to serve you with more useful and relevant Amazon ads and to measure their effectiveness. We never share your name or other information that directly identifies you when we do this.”
This analysis describes what Amazon Marketplace's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Information is shared with ad companies for advertising purposes, but a stated limit prevents the sharing of directly identifying information such as users' names.
The updated privacy notice explicitly discloses that Amazon uses machine learning and artificial intelligence to process information from carriers and other sources, and that this data is used to develop and deploy generative AI models and services. The notice also now states that Amazon collects information about how you interact with ads served on third-party websites and apps, and receives advertising-related information and identifiers from third parties. These disclosures clarify practices that may have been previously implied but are now stated directly in the privacy notice.
View change record →A user's information is provided to ad companies by Amazon Marketplace, but Amazon Marketplace commits that names and directly identifying information are never included in those shares.
How other platforms handle this
We may share your personal data with a third party for purposes other than processing on our behalf. We will obtain your consent to such disclosure as required by applicable laws.
We may share your Personal Data with Service Providers, Third-Party Vendors, Consultants, and other Business Partners in order to provide Services on our behalf...
Indeed may also exchange security information and threat indicators with third-party industry partners and industry safety coalitions.
"We provide ad companies with information that allows them to serve you with more useful and relevant Amazon ads and to measure their effectiveness. We never share your name or other information that directly identifies you when we do this.Excerpt from Amazon Marketplace's Amazon Privacy Notice
ConductAtlas detected a major restructuring of Meta’s privacy policy that removed detailed consumer rights disclosures and relocated them to separate documents.
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Companies change their terms without announcing it. We capture governance documents, compare each new version with the last, and publish what changed, with the source text behind it. One email a week on what we found and what we could not reach.
Information is shared with ad companies for advertising purposes, but a stated limit prevents the sharing of directly identifying information such as users' names.
A user's information is provided to ad companies by Amazon Marketplace, but Amazon Marketplace commits that names and directly identifying information are never included in those shares.
ConductAtlas has identified this type of provision across 280 platforms. See the full comparison.
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