Amazon Marketplace · Amazon Privacy Notice · View original document ↗

Sharing Advertising Identifier with Ad Companies

High severity High confidence Explicitdocumentlanguage Common · 289 of 352 platforms
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This analysis describes what Amazon Marketplace's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Information is shared with ad companies for advertising purposes, but a stated limit prevents the sharing of directly identifying information such as users' names.

Clause Stability Stable

0
Changes
4
Months Monitored
Jul 10, 2026
First Seen
Jul 10, 2026
Last Seen
This clause type exists across 4463 other provisions on other platforms.

Consumer impact (what this means for users)

A user's information is provided to ad companies by Amazon Marketplace, but Amazon Marketplace commits that names and directly identifying information are never included in those shares.

How other platforms handle this

Squarespace Medium

we may use, retain or share information with law enforcement or others in circumstances where a person's vital interests require protection, such as in the case of emergencies.

Ancestry Medium

Any such de-identified genetic information and phenotypic information we share with third parties for research purposes is done in accordance with Part 46 (beginning with Section 46.101) of Title 45 of the Code of Federal Regulations.

Adobe Medium

We will disclose your personal information within the Adobe family of companies for the purposes identified above

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▸ View Original Clause Language DOCUMENT RECORD
"
We provide ad companies with information that allows them to serve you with more useful and relevant Amazon ads and to measure their effectiveness. We never share your name or other information that directly identifies you when we do this.

— Excerpt from Amazon Marketplace's Amazon Privacy Notice

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
DMA
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US
VPPA
United States Federal

Provision details

Document information
Document
Amazon Privacy Notice
Entity
Amazon Marketplace
Document last updated
May 5, 2026
Tracking information
First tracked
April 27, 2026
Last verified
July 9, 2026
Record ID
CA-P-018682
Document ID
CA-D-00027
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
8d2e6f401e3074315cb3ef72d05c681865898ea8e39095517ad2ab8b4eb73cd6
Analysis generated
April 27, 2026 10:46 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Amazon Marketplace
Document: Amazon Privacy Notice
Record ID: CA-P-018682
Captured: 2026-04-27 10:46:06 UTC
SHA-256: 8d2e6f401e307431…
URL: https://conductatlas.com/platform/amazon-marketplace/amazon-privacy-notice/provision/CA-P-018682/sharing-advertising-identifier-with-ad-companies/
Accessed: July 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Amazon Marketplace's Sharing Advertising Identifier with Ad Companies clause do?

Information is shared with ad companies for advertising purposes, but a stated limit prevents the sharing of directly identifying information such as users' names.

How does this clause affect you?

A user's information is provided to ad companies by Amazon Marketplace, but Amazon Marketplace commits that names and directly identifying information are never included in those shares.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 289 platforms. See the full comparison.

Is ConductAtlas affiliated with Amazon Marketplace?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Amazon Marketplace.