What is the severity of this clause?

ConductAtlas classifies this Ad Companies Using Data for Other Advertisers clause as high severity. Severity reflects the magnitude of rights affected, the breadth of users impacted, and the degree of discretion the platform retains.

Do other platforms have similar clauses?

Yes. ConductAtlas has identified similar Ad Companies Using Data for Other Advertisers clauses across approximately 289 other tracked platforms. You can compare how platforms differ on this clause type in the cross-platform comparison view.

Ad Companies Using Data for Other Advertisers — Amazon Marketplace

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This analysis describes what Amazon Marketplace's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This means user data flows beyond Amazon's own advertising purposes to benefit third-party advertisers the user has no direct relationship with.

Clause Stability Stable

Changes

Months Monitored

Jul 10, 2026

First Seen

Jul 10, 2026

Last Seen

This clause type exists across 4463 other provisions on other platforms.

Consumer impact (what this means for users)

A user's information may be used by ad companies to target them with ads for businesses entirely separate from Amazon.

How other platforms handle this

Google Gemini Medium

Gemini Apps may share your precise location data with another Google service, like Google Maps, to fulfill your request.

Adobe Medium

We will disclose your personal information within the Adobe family of companies for the purposes identified above

Squarespace Medium

Each payment processor uses and processes your complete payment information in accordance with its applicable privacy policy (Stripe and PayPal).

See all platforms with this clause type →

Monitoring

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▸ View Original Clause Language DOCUMENT RECORD

"
Some ad companies also use this information to serve you relevant ads from other advertisers.

— Excerpt from Amazon Marketplace's Amazon Privacy Notice

Applicable regulations

CCPA/CPRA

California, USA

Connecticut Data Privacy Act Amendments

US-CT

CAN-SPAM

United States Federal

DMA

European Union

FTC Act Section 5

United States Federal

GDPR

European Union

Indiana Consumer Data Protection Act

US-IN

Kentucky Consumer Data Protection Act

US-KY

Universal Opt-Out Mechanism Expansion 2026

VPPA

United States Federal

Provision details

Document information

Document

Amazon Privacy Notice

Entity

Amazon Marketplace

Document last updated

May 5, 2026

Tracking information

First tracked

April 27, 2026

Last verified

July 9, 2026

Record ID

CA-P-018684

Document ID

CA-D-00027

Evidence Provenance

Source URL

https://www.amazon.com/gp/help/customer/display.html?nodeId=468496

Wayback Machine

View archived versions →

Content hash (SHA-256)

8d2e6f401e3074315cb3ef72d05c681865898ea8e39095517ad2ab8b4eb73cd6

Analysis generated

April 27, 2026 10:46 UTC

Methodology

summarize_document-v8

Evidence

✓ Snapshot stored ✓ Hash verified

Citation Record

Entity: Amazon Marketplace
Document: Amazon Privacy Notice
Record ID: CA-P-018684
Captured: 2026-04-27 10:46:06 UTC
SHA-256: 8d2e6f401e307431…
URL: https://conductatlas.com/platform/amazon-marketplace/amazon-privacy-notice/provision/CA-P-018684/ad-companies-using-data-for-other-advertisers/
Accessed: July 12, 2026

Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.

Classification

Severity

High

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Frequently Asked Questions

What does Amazon Marketplace's Ad Companies Using Data for Other Advertisers clause do?

This means user data flows beyond Amazon's own advertising purposes to benefit third-party advertisers the user has no direct relationship with.

How does this clause affect you?

A user's information may be used by ad companies to target them with ads for businesses entirely separate from Amazon.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 289 platforms. See the full comparison.

Is ConductAtlas affiliated with Amazon Marketplace?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Amazon Marketplace.