Adyen may send you marketing emails based on consent or legitimate interests, but you can unsubscribe at any time via a link in any marketing email or by emailing Adyen directly.
This analysis describes what Adyen's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The use of legitimate interests as a basis for marketing (rather than requiring consent) means you may receive marketing without having explicitly opted in, though you retain a clear opt-out right.
You may receive Adyen marketing communications without having explicitly consented if Adyen relies on legitimate interests, particularly in B2B contexts; however, you can unsubscribe at any time using the link in any marketing email.
How other platforms handle this
T-Mobile collects Customer Proprietary Network Information (CPNI), which is information about the quantity, technical configuration, type, destination, location, and amount of use of your service. T-Mobile may use your CPNI within its family of companies for the purpose of providing wireless telecom...
California law gives residents the right to know what personal information we collect, use, share or sell; to delete personal information under certain circumstances; to opt-out of the sale or sharing of their personal information; to correct inaccurate personal information; to limit the use and dis...
We and our service providers and other vendors may record, monitor, and retain emails, chats, calls, and texts. By communicating with us, you consent to this recording, monitoring, and retention. We may use chatbot technology and other automated methods of communication.
Monitoring
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"We may use your personal data to send you marketing communications about our products and services. We will only send you marketing communications where we have a legal basis for doing so, such as your consent or our legitimate interests. You can opt-out of receiving marketing communications from us at any time by clicking the unsubscribe link in any marketing email or by contacting us at privacy@adyen.com.— Excerpt from Adyen's Adyen Privacy Policy
REGULATORY LANDSCAPE: Email marketing is regulated by the CAN-SPAM Act in the US (requiring opt-out mechanisms and accurate sender identification), the EU's ePrivacy Directive (requiring prior opt-in consent for electronic marketing to individuals in most contexts), and GDPR in the EU where consent or legitimate interests may serve as a basis. The UK PECR applies similar opt-in requirements for electronic marketing to individuals in the UK. GDPR Recital 47 specifically addresses direct marketing as a legitimate interest. GOVERNANCE EXPOSURE: Low. The provision is standard and the opt-out mechanism is explicit and accessible. The reliance on legitimate interests for marketing is most defensible in B2B contexts where Adyen's primary relationships are with merchants and business partners rather than individual consumers. JURISDICTION FLAGS: EU and UK individuals who are natural persons (rather than business contacts) may be entitled to prior consent for electronic marketing under ePrivacy rules rather than legitimate interests. California residents have opt-out rights under CPRA that apply to marketing use of personal information. CAN-SPAM applies to all US recipients regardless of consent basis but sets only a minimum opt-out standard. CONTRACT AND VENDOR IMPLICATIONS: Business contacts at merchant organizations who receive Adyen marketing should confirm whether Adyen's legitimate interests basis for B2B marketing has been assessed against ePrivacy requirements in their jurisdiction, particularly for EU-based contacts. COMPLIANCE CONSIDERATIONS: Compliance teams should confirm unsubscribe mechanisms function within the timeframes required by CAN-SPAM (10 business days) and that suppression lists are maintained. For EU and UK individual contacts, consent records should be reviewed to confirm the basis for marketing is accurately documented.
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The use of legitimate interests as a basis for marketing (rather than requiring consent) means you may receive marketing without having explicitly opted in, though you retain a clear opt-out right.
You may receive Adyen marketing communications without having explicitly consented if Adyen relies on legitimate interests, particularly in B2B contexts; however, you can unsubscribe at any time using the link in any marketing email.
ConductAtlas has identified this type of provision across 15 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Adyen.