Adyen uses cookies and tracking tools to record how you use its website and services, and some of this tracking is used for marketing. You can adjust your cookie settings through a preference tool on the site.
This analysis describes what Adyen's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Behavioral tracking for advertising purposes requires consent under EU and UK law, and the consent defaults built into Adyen's cookie tool determine whether your browsing data is used for targeted advertising before you make any active choice.
Interpretive note: The adequacy of the cookie consent implementation depends on technical details of the preference center tool that are not fully disclosed in the policy text, and regional default settings visible in the site code may not fully reflect the published policy language.
Adyen's cookie tool captures your browsing behavior and device data, and the policy's embedded consent defaults (reflected in the site's JavaScript, which pre-grants advertising consent for US users and restricts it for others) mean your ad tracking status may differ significantly depending on where you are located.
How other platforms handle this
We use cookies and similar tracking technologies to track the activity on our websites and services and store certain information. Tracking technologies used include beacons, tags, and scripts to collect and track information and to improve and analyze our services. You can instruct your browser to ...
American gets this information by using technologies, including cookies, web beacons, and mobile device geolocation to provide and improve our Interactive Services and advertising, including across browsers and devices (also known as cross-device linking). This technical information may be combined ...
We use cookies, web beacons, pixel tags, and other tracking technologies to collect information about your use of our Services. This information may include your IP address, browser type, operating system, referring URLs, and information about how you interact with our Services.
Monitoring
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"We use cookies and similar tracking technologies on our website and in our services to collect information about your browsing behavior, device, and preferences. We use this information to improve our website and services, to personalize your experience, and for marketing and advertising purposes. You can manage your cookie preferences through our cookie preference center.— Excerpt from Adyen's Adyen Privacy Policy
REGULATORY LANDSCAPE: Cookie consent is governed by the ePrivacy Directive in the EU and UK, requiring informed opt-in consent for non-essential cookies. GDPR applies to the personal data collected via cookies. The California Consumer Privacy Act and CPRA require opt-out rights for sale or sharing of personal information collected via tracking technologies, with the Global Privacy Control recognized as a valid opt-out mechanism. The FTC has issued guidance on digital advertising and tracking transparency. GOVERNANCE EXPOSURE: Medium. The site's technical implementation (visible in the document's embedded scripts) defaults advertising consent to granted for US users and denied for EU/EEA and other regions, which is directionally consistent with ePrivacy requirements but warrants audit to confirm the consent implementation meets the specificity and granularity requirements of applicable law. The cookie preference center should be tested to confirm it functions correctly and records consent choices durably. JURISDICTION FLAGS: EU and EEA users are protected by the ePrivacy Directive requirement for affirmative consent before non-essential cookie placement. California users have CPRA opt-out rights for sharing of personal information via tracking pixels and cookies. The divergent default settings for different regions visible in the site's code reflect awareness of these jurisdictional differences. CONTRACT AND VENDOR IMPLICATIONS: Merchants embedding Adyen payment widgets in their websites should assess whether Adyen's cookie tracking through those widgets constitutes data sharing under CPRA and whether their own privacy notices and consent banners adequately cover Adyen's tracking activities within the merchant's site environment. COMPLIANCE CONSIDERATIONS: Compliance teams should audit the cookie preference center to confirm it meets GDPR and ePrivacy consent standards, including that consent is specific, informed, and freely given. The Global Privacy Control signal should be tested for recognition on Adyen properties serving California users. Records of consent should be maintained as required by GDPR accountability obligations.
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Behavioral tracking for advertising purposes requires consent under EU and UK law, and the consent defaults built into Adyen's cookie tool determine whether your browsing data is used for targeted advertising before you make any active choice.
Adyen's cookie tool captures your browsing behavior and device data, and the policy's embedded consent defaults (reflected in the site's JavaScript, which pre-grants advertising consent for US users and restricts it for others) mean your ad tracking status may differ significantly depending on where you are located.
ConductAtlas has identified this type of provision across 3 platforms. See the full comparison.
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