Zillow · Zillow Privacy Notice · View original document ↗

Precise Geolocation Tracking

High severity Rare · 3 of 325 platforms
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This analysis describes what Zillow's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

The clause establishes the operational scope of geolocation data collection and establishes three distinct use categories: service delivery, product improvement, and advertising. The provision conditions certain service features on the availability of this location data.

Consumer impact (what this means for users)

Users who enable location services permit Zillow to collect and process real-time GPS coordinates for the stated purposes. The terms establish that disabling location tracking through device settings is available but may result in limited functionality of certain service features.

How other platforms handle this

PayPal Medium

Geolocation data: Such as Global Positioning System ("GPS"), which we may collect with your consent if you have an account for financial Services, and IP-based geolocation data during your user experience or based on your mobile application settings. [...] If you agree to let us track your precise g...

DoorDash Medium

We collect precise location data from your mobile device when you use our platform, including when the app is running in the foreground or background, to facilitate delivery services, improve our platform, and for other purposes described in this Privacy Policy. We treat precise geolocation as sensi...

Mixpanel Medium

We use cookies, web beacons, pixel tags, and other tracking technologies to collect information about your use of our website and Service, including your browser type, referring URL, pages visited, and time spent on pages. We may use this information to analyze trends, administer the site, track use...

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▸ View Original Clause Language DOCUMENT RECORD
"
We collect precise geolocation data when you enable location services on your mobile device or browser. This includes your real-time GPS coordinates when you use our mobile applications to search for properties near your current location. We use this information to provide location-based services, improve our products, and deliver targeted advertising based on your location. You can disable location tracking through your device settings, but doing so may limit certain features of our Services.

— Excerpt from Zillow's Zillow Privacy Notice

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
FTC Act Section 5
United States Federal
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
Zillow Privacy Notice
Entity
Zillow
Document last updated
May 5, 2026
Tracking information
First tracked
May 9, 2026
Last verified
May 9, 2026
Record ID
CA-P-004779
Document ID
CA-D-00425
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
d2177cd32c0778bdf2b989631cf90498c72c0da57b731114d71b367b8a080851
Analysis generated
May 9, 2026 20:32 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Zillow
Document: Zillow Privacy Notice
Record ID: CA-P-004779
Captured: 2026-05-09 20:32:53 UTC
SHA-256: d2177cd32c0778bd…
URL: https://conductatlas.com/platform/zillow/zillow-privacy-notice/precise-geolocation-tracking/
Accessed: May 20, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

Other risks in this policy

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Frequently Asked Questions

What does Zillow's Precise Geolocation Tracking clause do?

The clause establishes the operational scope of geolocation data collection and establishes three distinct use categories: service delivery, product improvement, and advertising. The provision conditions certain service features on the availability of this location data.

How does this clause affect you?

Users who enable location services permit Zillow to collect and process real-time GPS coordinates for the stated purposes. The terms establish that disabling location tracking through device settings is available but may result in limited functionality of certain service features.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 3 platforms. See the full comparison.

Is ConductAtlas affiliated with Zillow?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Zillow.