Zendesk · Zendesk Privacy Policy · View original document ↗

Use of Personal Data for Marketing

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Document Record

What it is

The notice states that Zendesk uses personal data to send marketing communications and provides an unsubscribe mechanism via email link or contact with privacy@zendesk.com, while retaining the right to send transactional or account-related communications regardless of marketing opt-out.

This analysis describes what Zendesk's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This provision establishes the marketing communication opt-out mechanism and clarifies that transactional communications continue after opt-out, which is relevant for CAN-SPAM compliance in the US and ePrivacy Directive requirements in the EU for email marketing.

Consumer impact (what this means for users)

Under these terms, Zendesk may send marketing emails based on personal data collected, with opt-out available via unsubscribe link in each email or by contacting privacy@zendesk.com. The agreement states that account and transactional notices will continue regardless of marketing opt-out.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Opt Out of Arbitration
    Send an opt-out request to privacy@zendesk.com to stop receiving Zendesk marketing emails, or click the unsubscribe link in any Zendesk marketing email.

How other platforms handle this

Ledger Medium

At Ledger, earning and maintaining our users' trust is a top priority. That's why we are deeply committed not only to protecting your privacy and securing your personal data, but also to being fully transparent about how we handle it.

Strava Medium

We use information to enhance the quality, reliability, and/or accuracy of our AI Features by creating, developing, training, testing, improving, and maintaining AI and ML models run by Strava or our service providers. We use aggregated, de-identified data for this purpose. We also use personal info...

Garmin Medium

If you are located in the European Economic Area, Switzerland, or the United Kingdom, you have the right to access, correct, or erase your personal data; the right to restrict or object to our processing of your personal data; the right to data portability; and, where our processing is based on your...

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▸ View Original Clause Language DOCUMENT RECORD
"
We may use your personal data to send you marketing communications about our products, services, and events. You can opt out of receiving marketing emails at any time by clicking the unsubscribe link in any marketing email we send you or by contacting us at privacy@zendesk.com. If you opt out of marketing communications, we may still send you non-marketing communications, such as notices about your account or transactions.

— Excerpt from Zendesk's Zendesk Privacy Policy

ConductAtlas Analysis

Institutional analysis (Compliance & governance intelligence)

(1) REGULATORY LANDSCAPE: Email marketing engages CAN-SPAM requirements in the US (including mandatory opt-out mechanisms and honoring of opt-out requests within 10 business days), ePrivacy Directive requirements in the EU for consent-based email marketing, and CASL in Canada. GDPR legitimate interest or consent is required as the basis for direct marketing to EU residents. (2) GOVERNANCE EXPOSURE: Low. The opt-out mechanism described is consistent with standard industry practice and applicable law. The carve-out for transactional communications is standard and does not require separate opt-out mechanisms under most frameworks. (3) JURISDICTION FLAGS: EU/EEA residents may be entitled to object to direct marketing based on legitimate interest under GDPR Article 21, which Zendesk is required to honor without requiring a legal basis for refusal. Canadian residents are subject to CASL, which requires express or implied consent for commercial electronic messages. (4) CONTRACT AND VENDOR IMPLICATIONS: Organizations that provide Zendesk with their employees' or customers' email addresses should confirm that Zendesk's use of those addresses for marketing is limited by the service provider restrictions in their DPA and does not extend to Zendesk's own marketing purposes without separate consent. (5) COMPLIANCE CONSIDERATIONS: Compliance teams should confirm that unsubscribe requests sent to Zendesk are processed within the timeframe required by CAN-SPAM and equivalent frameworks, and that suppression lists are maintained to prevent re-marketing to opted-out contacts.

Full compliance analysis

Regulatory citations, enforcement risk, and due diligence action items.

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Applicable agencies

  • FTC
    The FTC enforces CAN-SPAM Act requirements for commercial email, including mandatory opt-out mechanisms and timely processing of unsubscribe requests
    File a complaint →

Applicable regulations

CCPA/CPRA
California, USA
Colorado AI Act
US-CO
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US
VPPA
United States Federal

Provision details

Document information
Document
Zendesk Privacy Policy
Entity
Zendesk
Document last updated
May 5, 2026
Tracking information
First tracked
May 20, 2026
Last verified
May 20, 2026
Record ID
CA-P-012595
Document ID
CA-D-00639
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
80f69b97852338b76e9face49bfa007e4c633d1fffd88ce56691da4acf0f8a21
Analysis generated
May 20, 2026 23:14 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Zendesk
Document: Zendesk Privacy Policy
Record ID: CA-P-012595
Captured: 2026-05-20 23:14:51 UTC
SHA-256: 80f69b97852338b7…
URL: https://conductatlas.com/platform/zendesk/zendesk-privacy-policy/use-of-personal-data-for-marketing/
Accessed: June 8, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Low
Categories

Other risks in this policy

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Frequently Asked Questions

What does Zendesk's Use of Personal Data for Marketing clause do?

This provision establishes the marketing communication opt-out mechanism and clarifies that transactional communications continue after opt-out, which is relevant for CAN-SPAM compliance in the US and ePrivacy Directive requirements in the EU for email marketing.

How does this clause affect you?

Under these terms, Zendesk may send marketing emails based on personal data collected, with opt-out available via unsubscribe link in each email or by contacting privacy@zendesk.com. The agreement states that account and transactional notices will continue regardless of marketing opt-out.

Is ConductAtlas affiliated with Zendesk?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Zendesk.