The notice states that Zendesk and advertising partners use cookies, pixels, and tracking tags to collect browser type, OS, page visit data, duration, and referring URL, and use this data for cross-device recognition and personalized advertising.
This analysis describes what Zendesk's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision authorizes cross-device tracking and personalized advertising based on cookie and pixel data, which engages ePrivacy Directive consent requirements for EU users and CPRA opt-out rights for California residents regarding sharing for behavioral advertising purposes.
Under these terms, Zendesk and its advertising partners place tracking technologies on Zendesk properties that collect browsing behavior, device, and browser information and use it for cross-device recognition and personalized advertising. The agreement states that users can manage cookie preferences through the Zendesk cookie preference center.
How other platforms handle this
We do not use what you say in email, chat, video calls or voice mail, or your documents, photos or other personal files, to target advertising to you.
We use your personal information to send you newsletters and other promotional communications, including information about MyFitnessPal's new offerings, features, offers, events, webinars, and other information.
We may infer certain information from your interactions with the Lyft Platform and other personal information available to us. For example, if you frequently ride to or from airports, we may infer you are a frequent traveler.
"We and our third-party partners use cookies, pixels, tags, and similar tracking technologies on our websites and in our emails to collect and store certain information when you use or interact with our services or open our emails. These technologies may be used to collect information such as browser type, operating system, pages visited, time and duration of visit, referring URL, and other information about your use of our websites. We and our advertising partners use this information to recognize you across different browsers and devices, to provide personalized advertising, and to analyze our marketing efforts.Excerpt from Zendesk's Privacy Policy
(1) REGULATORY LANDSCAPE: Cookie-based tracking for advertising engages the ePrivacy Directive and national implementations (including UK PECR), requiring prior informed consent for non-essential cookies in EU and UK jurisdictions.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
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This provision authorizes cross-device tracking and personalized advertising based on cookie and pixel data, which engages ePrivacy Directive consent requirements for EU users and CPRA opt-out rights for California residents regarding sharing for behavioral advertising purposes.
Under these terms, Zendesk and its advertising partners place tracking technologies on Zendesk properties that collect browsing behavior, device, and browser information and use it for cross-device recognition and personalized advertising. The agreement states that users can manage cookie preferences through the Zendesk cookie preference center.
ConductAtlas has identified this type of provision across 279 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Zendesk.