The Custom Experience program collects data on websites visited and apps used on Verizon's mobile network, and the Custom Experience Plus program additionally incorporates location data, to personalize services and deliver targeted advertising to customers. Customers are enrolled by default and may opt out through account settings.
This analysis describes what Verizon's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision authorizes Verizon to use network-level behavioral data, including browsing and app usage activity, as a telecommunications carrier to deliver targeted advertising. As a common carrier, Verizon's use of CPNI-adjacent network data for advertising purposes engages FCC regulatory authority in addition to general consumer privacy frameworks.
The updated policy removes four instances of opt-out guidance that previously directed Verizon Community users to a 'Your Privacy Choices' page. This removal eliminates a disclosed method for managing privacy preferences within that service. Verizon Community users will no longer have this specific instruction in the published policy to locate opt-out controls.
View change record →The updated policy expands the stated uses of your information. Verizon now explicitly reserves the right to use data to determine your eligibility for employment-related discounts, Verizon Dollars rewards, and service discounts; to assess your creditworthiness and payment risk; and to contact you with marketing offers from partners. The policy previously stated these uses more narrowly or did not list them as discrete purposes. You can review Verizon's privacy choices pages to manage some data uses, including opt-out mechanisms for prescreening and industry-wide credit opt-out options.
View change record →Policy now explicitly names two separate programs (Custom Experience and Custom Experience Plus) and clarifies that the Plus version uses location and other information, removing mention of Verizon apps and the My Verizon app specifically.
View full change record →Under this provision, Verizon collects information about websites visited and apps used on the Verizon mobile network and uses that data, along with location information under Custom Experience Plus, to deliver personalized advertising. Customers can opt out of both programs through My Verizon account settings.
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"Our Custom Experience program uses information about websites you visit and apps you use on your mobile device to help us better personalize your experience with Verizon. Our Custom Experience Plus program uses information about websites you visit and apps you use on your mobile device, as well as your location and other information, to help us better personalize your experience with Verizon, including ads.Excerpt from Verizon's Privacy Policy
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Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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This provision authorizes Verizon to use network-level behavioral data, including browsing and app usage activity, as a telecommunications carrier to deliver targeted advertising. As a common carrier, Verizon's use of CPNI-adjacent network data for advertising purposes engages FCC regulatory authority in addition to general consumer privacy frameworks.
Under this provision, Verizon collects information about websites visited and apps used on the Verizon mobile network and uses that data, along with location information under Custom Experience Plus, to deliver personalized advertising. Customers can opt out of both programs through My Verizon account settings.
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