Verizon · Verizon Privacy Policy · View original document ↗

Custom Experience program uses browsing and app data

High severity Medium confidence Explicitdocumentlanguage Common · 280 of 352 platforms
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Recent governance activity Verizon recorded 6 documented changes in the last 30 days.
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This analysis describes what Verizon's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This clause discloses that Verizon actively uses mobile browsing and app usage data—potentially sensitive behavioral information—to shape the marketing and recommendations users receive.

Interpretive note: The excerpt ends with '...' so additional uses of the data within the Custom Experience program beyond personalization of communications and recommendations may not be captured.

Consumer impact (what this means for users)

Verizon may use your mobile browsing history and app usage data as inputs to the communications and product or service recommendations it sends you.

How other platforms handle this

MyFitnessPal Medium

We use your personal information to send you newsletters and other promotional communications, including information about MyFitnessPal's new offerings, features, offers, events, webinars, and other information.

Lyft Medium

We may infer certain information from your interactions with the Lyft Platform and other personal information available to us. For example, if you frequently ride to or from airports, we may infer you are a frequent traveler.

Square Medium

we may use this information to make it easier for you to find the people you want to send payments to, for account and identity verification and fraud prevention purposes, to reduce the risk you will send payments to the wrong person, or to provide other personalized services.

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▸ View Original Clause Language DOCUMENT RECORD
"
Our Custom Experience program uses information about sites you visit and apps you use on your mobile device to help us better personalize our communications with you, give you more relevant product and service recommendations...

— Excerpt from Verizon's Verizon Privacy Policy

Applicable regulations

CCPA/CPRA
California, USA
Colorado AI Act
US-CO
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
TCPA
United States Federal

Provision details

Document information
Document
Verizon Privacy Policy
Entity
Verizon
Document last updated
May 5, 2026
Tracking information
First tracked
July 9, 2026
Last verified
July 9, 2026
Record ID
CA-P-051670
Document ID
CA-D-00586
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
5bfd725883e77a2150c1b660a350e86fe272001c6f565796eae3cdddb6901404
Analysis generated
July 9, 2026 09:14 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Verizon
Document: Verizon Privacy Policy
Record ID: CA-P-051670
Captured: 2026-07-09 09:14:38 UTC
SHA-256: 5bfd725883e77a21…
URL: https://conductatlas.com/platform/verizon/verizon-privacy-policy/provision/CA-P-051670/custom-experience-program-uses-browsing-and-app-data/
Accessed: July 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Verizon's Custom Experience program uses browsing and app data clause do?

This clause discloses that Verizon actively uses mobile browsing and app usage data—potentially sensitive behavioral information—to shape the marketing and recommendations users receive.

How does this clause affect you?

Verizon may use your mobile browsing history and app usage data as inputs to the communications and product or service recommendations it sends you.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 280 platforms. See the full comparison.

Is ConductAtlas affiliated with Verizon?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Verizon.