Verizon Privacy Policy

This is Verizon's Privacy Policy, explaining how the company collects and uses your personal data across its mobile, home internet, and digital services — including your precise location, call records, browsing activity on its network, and device identifiers. The most important thing to know is that Verizon uses your network usage data and location information for targeted advertising by default, and you must actively opt out to stop this. To protect yourself, visit Verizon's privacy preferences page or call 1-800-333-9956 to opt out of advertising data programs including the Relevant Mobile Advertising program.

This document is Verizon's consumer-facing Privacy Policy governing the collection, use, and sharing of personal data across Verizon's wireless, broadband, and digital services, operating under a combination of U.S. federal telecommunications law (CPNI under 47 U.S.C. § 222), the California Consumer Privacy Act (CCPA/CPRA), and FTC Act Section 5 unfair and deceptive practices standards. The policy creates obligations for Verizon to disclose data categories collected, honor opt-out requests for sale/sharing of personal information, and provide consumer rights including access, deletion, and correction of personal data. Notable provisions include Verizon's use of Customer Proprietary Network Information (CPNI) for cross-product marketing, use of precise location data and network usage patterns for advertising purposes through its Relevant Mobile Advertising program, and the deployment of a 'supercookie' (UIDH/Unique Identifier Header) technology that appends a persistent identifier to mobile web traffic, a practice the FCC investigated and settled for $1.35 million in 2016. The policy engages CCPA/CPRA (Cal. Civ. Code §1798.100 et seq.), COPPA (15 U.S.C. § 6501) for users under 13, CPNI regulations under the Communications Act, and state-level biometric and broadband privacy laws; compliance teams should note that Verizon's broad definition of 'business purposes' for data sharing with affiliates and third-party partners may not align with CPRA's narrowed contractor and service provider definitions, and the opt-out mechanism for advertising data use requires affirmative consumer action rather than opt-in consent.