Venmo uses your personal data — including your financial transaction history — to target you with advertisements and to share data with advertising partners for marketing purposes.
Your transaction data and behavioral information on Venmo may be used to target you with ads both within Venmo and on third-party platforms, and your financial profile may be shared with advertising business partners without explicit per-use consent.
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Compare across platforms →Using financial transaction history for advertising targeting goes beyond what most users expect from a payment app and creates risk of sensitive financial profiling for commercial purposes.
REGULATORY FRAMEWORK: CCPA §1798.120 and CPRA §1798.121 require opt-out rights for sharing personal information for cross-context behavioral advertising and limit use of sensitive personal information for advertising without opt-in consent. FTC Act Section 5 applies to deceptive representations about advertising data use. GLBA's opt-out provisions (15 U.S.C. §6802) may apply to sharing financial data with non-affiliated third parties for marketing purposes. Regulation P (12 CFR Part 1016) implements GLBA's privacy notice and opt-out requirements.
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