Activision · Activision Privacy Policy · View original document ↗

Marketing and Advertising Use of Data

Medium severity Unique · 0 of 343 platforms
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This analysis describes what Activision's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Cookie deployment enables Activision to implement personalized content delivery and marketing optimization at scale. This mechanism supports the operational infrastructure for targeted advertising and experience customization across the platform.

Consumer impact (what this means for users)

Users accessing Activision services operate under terms that authorize cookie-based tracking and data collection for marketing and content personalization purposes. The provision establishes that personalized marketing and experience adjustment occur through cookie-based mechanisms unless separately restricted through browser or platform settings.

How other platforms handle this

Microsoft Azure Medium

Microsoft uses data we collect to provide you with rich, interactive experiences. In particular, we may use data to show you advertising or serve Microsoft-selected content within Microsoft products and services. Microsoft does not use what you say in email, chat, video calls, or voice mail to targe...

Square Medium

We use your information to send you marketing communications about Square products and services that may be of interest to you, including based on your transaction history, usage patterns, and preferences. You may opt out of receiving marketing communications from us.

LinkedIn Medium

We target (and measure the performance of) ads to Members, Visitors and others both on and off our Services directly or through a variety of partners, using the following data, whether separately or combined: Data from advertising technologies on and off our Services, like web beacons, pixels, ad ta...

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▸ View Original Clause Language DOCUMENT RECORD
"
Activision uses 'Cookies' to tailor content and marketing, and to improve and adjust user experiences.

— Excerpt from Activision's Activision Privacy Policy

Applicable regulations

CCPA/CPRA
California, USA
COPPA
United States Federal
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union

Provision details

Document information
Document
Activision Privacy Policy
Entity
Activision
Document last updated
May 5, 2026
Tracking information
First tracked
April 18, 2026
Last verified
May 9, 2026
Record ID
CA-P-003058
Document ID
CA-D-00308
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
6e06cfe496f382ae1146d1aec7e46cbbd739a4c0507254fbb5ba12ebe49d87b0
Analysis generated
April 18, 2026 12:06 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Activision
Document: Activision Privacy Policy
Record ID: CA-P-003058
Captured: 2026-04-18 12:06:35 UTC
SHA-256: 6e06cfe496f382ae…
URL: https://conductatlas.com/platform/activision/activision-privacy-policy/marketing-and-advertising-use-of-data/
Accessed: June 17, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Built from archived source documents, structured governance mappings, and historical version tracking.

Frequently Asked Questions

What does Activision's Marketing and Advertising Use of Data clause do?

Cookie deployment enables Activision to implement personalized content delivery and marketing optimization at scale. This mechanism supports the operational infrastructure for targeted advertising and experience customization across the platform.

How does this clause affect you?

Users accessing Activision services operate under terms that authorize cookie-based tracking and data collection for marketing and content personalization purposes. The provision establishes that personalized marketing and experience adjustment occur through cookie-based mechanisms unless separately restricted through browser or platform settings.

Is ConductAtlas affiliated with Activision?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Activision.