What can I do about this clause?

{'method': 'WEB_FORM', 'recipient': 'https://www.activision.com/legal/cookie-policy', 'difficulty': 'EASY', 'action_type': 'OPT_OUT_ARBITRATION', 'instructions': "Visit Activision's Cookie Policy page to manage your advertising cookie preferences and opt out of behavioral advertising tracking.", 'deadline_days': None, 'deadline_hours': None}

Which regulatory agencies enforce this type of clause?

{'agency': 'FTC', 'reason': 'The FTC has jurisdiction over deceptive and unfair advertising data practices and is currently engaged in commercial surveillance rulemaking that targets behavioral advertising.', 'complaint_url': 'https://reportfraud.ftc.gov/'}, {'agency': 'State_AG', 'reason': "California's Privacy Protection Agency can enforce CPRA opt-out rights for sharing personal information for cross-context behavioral advertising.", 'complaint_url': 'https://www.naag.org/find-my-ag/'}

What is the severity of this clause?

ConductAtlas classifies this Marketing and Advertising Use of Data clause as medium severity. Severity reflects the magnitude of rights affected, the breadth of users impacted, and the degree of discretion the platform retains.

Marketing and Advertising Use of Data — Activision

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What it is

Activision uses your personal data and cookies to deliver tailored marketing and personalized content across their platforms.

Consumer impact (what this means for users)

Activision uses your personal data for targeted marketing purposes, which means your behavior in their games and on their websites may influence the advertisements you see, and this information may be shared with advertising partners.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.

Opt Out of Arbitration

Visit Activision's Cookie Policy page to manage your advertising cookie preferences and opt out of behavioral advertising tracking.

Cross-platform context

See how other platforms handle Marketing and Advertising Use of Data and similar clauses.

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Why it matters (compliance & risk perspective)

Your gameplay data, browsing behavior, and personal information may be used to target you with advertising, and this data may be shared with advertising technology partners.

View original clause language

Activision uses 'Cookies' to tailor content and marketing, and to improve and adjust user experiences.

Institutional analysis (Compliance & legal intelligence)

REGULATORY FRAMEWORK: Use of personal data for targeted marketing implicates GDPR Art. 6(1)(f) (legitimate interests) or Art. 6(1)(a) (consent) as the lawful basis, with Art. 21 providing an unconditional right to object to direct marketing processing; CPRA §1798.135 (opt-out of sharing for cross-context behavioral advertising); FTC Act Section 5 (deceptive advertising practices); and the EU ePrivacy Directive (consent for electronic direct marketing). The FTC, CPPA, and EU DPAs all have jurisdiction.

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Applicable agencies

FTC

The FTC has jurisdiction over deceptive and unfair advertising data practices and is currently engaged in commercial surveillance rulemaking that targets behavioral advertising.
File a complaint →
State AG

California's Privacy Protection Agency can enforce CPRA opt-out rights for sharing personal information for cross-context behavioral advertising.
File a complaint →

Provision details

Document information

Document

Activision Privacy Policy

Entity

Activision

Document last updated

April 29, 2026

Tracking information

First tracked

April 18, 2026

Last verified

April 18, 2026

Record ID

CA-P-003058

Document ID

CA-D-00308

Evidence Provenance

Source URL

https://www.activision.com/legal/privacy-policy

Wayback Machine

View archived versions →

SHA-256

6e06cfe496f382ae1146d1aec7e46cbbd739a4c0507254fbb5ba12ebe49d87b0

Verified

✓ Snapshot stored ✓ Change verified

How to Cite

ConductAtlas Policy Archive
Entity: Activision | Document: Activision Privacy Policy | Record: CA-P-003058
Captured: 2026-04-18 12:06:35 UTC | SHA-256: 6e06cfe496f382ae…
URL: https://conductatlas.com/platform/activision/activision-privacy-policy/marketing-and-advertising-use-of-data/
Accessed: May 2, 2026

Classification

Severity

Medium

Marketing and Advertising Use of Data