Unreal Engine · Epic Games Privacy Policy · View original document ↗

Third-Party Advertising and Analytics Data Sharing

Medium severity Uncommon · 18 of 325 platforms
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This analysis describes what Unreal Engine's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Data sharing with advertising and analytics third parties may constitute a 'sale' or 'sharing' of personal information under CCPA/CPRA, giving California residents opt-out rights that must be clearly accessible.

Consumer impact (what this means for users)

Your gameplay behavior, device identifiers, and usage data may be shared with third-party advertising networks and analytics providers, and California residents have the right to opt out of this sharing under CCPA/CPRA.

How other platforms handle this

Lime Medium

We may share your information with third-party advertising partners to provide you with targeted advertising. We also work with third-party analytics providers who help us understand how users interact with our Services. These third parties may use cookies, web beacons, and similar tracking technolo...

Zoom Medium

We work with third-party advertising partners to market our Products, and we share personal data with advertising networks and social media companies to serve ads. We also use analytics providers to help us understand how users interact with our Products.

Notion Medium

We may share your personal information with third-party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. We may also share your personal information with busines...

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▸ View Original Clause Language DOCUMENT RECORD
"
When you provide it to us, B) automatically when you use the Epic Services, and C) from third parties.

— Excerpt from Unreal Engine's Epic Games Privacy Policy

Applicable regulations

CCPA/CPRA
California, USA
COPPA
United States Federal
Connecticut Data Privacy Act Amendments
US-CT
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US
VPPA
United States Federal

Provision details

Document information
Document
Epic Games Privacy Policy
Entity
Unreal Engine
Document last updated
May 5, 2026
Tracking information
First tracked
May 9, 2026
Last verified
May 9, 2026
Record ID
CA-P-004484
Document ID
CA-D-00086
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
6c9a1562e0e89a4ac5fd75fde762ccb9cff446945926d63aea566c2fd9cfb2e1
Analysis generated
May 9, 2026 15:56 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Unreal Engine
Document: Epic Games Privacy Policy
Record ID: CA-P-004484
Captured: 2026-05-09 15:56:42 UTC
SHA-256: 6c9a1562e0e89a4a…
URL: https://conductatlas.com/platform/unreal-engine/epic-games-privacy-policy/third-party-advertising-and-analytics-data-sharing/
Accessed: May 14, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does Unreal Engine's Third-Party Advertising and Analytics Data Sharing clause do?

Data sharing with advertising and analytics third parties may constitute a 'sale' or 'sharing' of personal information under CCPA/CPRA, giving California residents opt-out rights that must be clearly accessible.

How does this clause affect you?

Your gameplay behavior, device identifiers, and usage data may be shared with third-party advertising networks and analytics providers, and California residents have the right to opt out of this sharing under CCPA/CPRA.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 18 platforms. See the full comparison.

Is ConductAtlas affiliated with Unreal Engine?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Unreal Engine.