“generate invalid or fraudulent traffic, clicks, impressions or other events in relation to the Commercial Products, or permit any other person to do so.”
This analysis describes what TikTok Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The prohibition extends to permitting third parties, meaning account holders bear responsibility for preventing invalid or fraudulent activity by any person they allow access, not only their own conduct.
Interpretive note: The excerpt is syntactically a fragment, likely one item in a broader list of prohibited activities. The prohibition itself is clear from the visible language, but additional context or conditions in the surrounding clause are not available.
You are prohibited from generating, and from allowing others to generate, invalid or fraudulent traffic, clicks, impressions, or other events in connection with the Commercial Products.
How other platforms handle this
Assist or permit any persons in engaging in any of the activities described above
use the Services in a manner that may create a conflict of interest or undermine the purposes of the Services, such as trading reviews with other users or writing or soliciting fake reviews
You shall not distribute on or through this Web Site any Postings containing any advertising, promotion, solicitation for goods, services or funds or solicitation for others to become members of any enterprise...
"generate invalid or fraudulent traffic, clicks, impressions or other events in relation to the Commercial Products, or permit any other person to do so.Excerpt from TikTok Ads's TikTok Advertising Terms
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The prohibition extends to permitting third parties, meaning account holders bear responsibility for preventing invalid or fraudulent activity by any person they allow access, not only their own conduct.
You are prohibited from generating, and from allowing others to generate, invalid or fraudulent traffic, clicks, impressions, or other events in connection with the Commercial Products.
ConductAtlas has identified this type of provision across 271 platforms. See the full comparison.
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