“TIKTOK AND ITS AFFILIATES WILL NOT BE LIABLE TO YOU FOR ANY: (A) INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES; OR (B) ANY LOSS OF PROFITS OR REVENUES...LOSS OF DATA, USE, GOODWILL, OR INTANGIBLE LOSSES.”
This analysis describes what TikTok Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The exclusion covers the categories of loss most commonly associated with advertising failures—lost profits, lost revenue, lost data, and reputational harm—leaving the account holder without recourse for these damage types.
Interpretive note: The excerpt contains an ellipsis between 'loss of profits or revenues' and 'loss of data', indicating the full clause may contain additional excluded categories not visible in the provided excerpt. The canonical claim covers only what is explicitly present.
If TikTok Ads causes you harm, you cannot recover indirect, incidental, special, consequential, or punitive damages, nor any loss of profits, revenues, data, use, goodwill, or intangible losses.
How other platforms handle this
OPENAI'S AFFILIATES, SUPPLIERS, LICENSORS, AND DISTRIBUTORS ARE INTENDED THIRD PARTY BENEFICIARIES OF THIS SECTION.
We may be unable to fulfill certain data requests for legitimate reasons, such as protecting trade secrets, intellectual property, or complying with legal obligations.
Credit Karma makes no guarantees to you on credit improvement or performance.
"TIKTOK AND ITS AFFILIATES WILL NOT BE LIABLE TO YOU FOR ANY: (A) INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES; OR (B) ANY LOSS OF PROFITS OR REVENUES...LOSS OF DATA, USE, GOODWILL, OR INTANGIBLE LOSSES.Excerpt from TikTok Ads's TikTok Advertising Terms
Get the weekly coverage letter
Companies change their terms without announcing it. We capture governance documents, compare each new version with the last, and publish what changed, with the source text behind it. One email a week on what we found and what we could not reach.
The exclusion covers the categories of loss most commonly associated with advertising failures—lost profits, lost revenue, lost data, and reputational harm—leaving the account holder without recourse for these damage types.
If TikTok Ads causes you harm, you cannot recover indirect, incidental, special, consequential, or punitive damages, nor any loss of profits, revenues, data, use, goodwill, or intangible losses.
ConductAtlas has identified this type of provision across 280 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by TikTok Ads.