TikTok Ads · TikTok Advertising Terms · View original document ↗

Exclusion of Indirect and Consequential Damages

High severity Medium confidence Explicitdocumentlanguage Common · 289 of 352 platforms
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This analysis describes what TikTok Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

The exclusion covers the categories of loss most commonly associated with advertising failures—lost profits, lost revenue, lost data, and reputational harm—leaving the account holder without recourse for these damage types.

Interpretive note: The excerpt contains an ellipsis between 'loss of profits or revenues' and 'loss of data', indicating the full clause may contain additional excluded categories not visible in the provided excerpt. The canonical claim covers only what is explicitly present.

Consumer impact (what this means for users)

If TikTok Ads causes you harm, you cannot recover indirect, incidental, special, consequential, or punitive damages, nor any loss of profits, revenues, data, use, goodwill, or intangible losses.

How other platforms handle this

Tinder Medium

TINDER ASSUMES NO RESPONSIBILITY FOR ANY CONTENT THAT YOU OR ANOTHER USER OR THIRD PARTY POSTS, SENDS, RECEIVES, AND/OR ACTS ON THROUGH OUR SERVICES, NOR DOES TINDER ASSUME ANY RESPONSIBILITY FOR THE IDENTITY, INTENTIONS...

Perplexity AI Medium

we do not warrant that Offering descriptions are accurate, complete, reliable, current, or error-free.

Skillshare Medium

Please note that these third parties are responsible for their own privacy practices.

See all platforms with this clause type →

Monitoring

TikTok Ads has changed this document before.

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▸ View Original Clause Language DOCUMENT RECORD
"
TIKTOK AND ITS AFFILIATES WILL NOT BE LIABLE TO YOU FOR ANY: (A) INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES; OR (B) ANY LOSS OF PROFITS OR REVENUES...LOSS OF DATA, USE, GOODWILL, OR INTANGIBLE LOSSES.

— Excerpt from TikTok Ads's TikTok Advertising Terms

Applicable regulations

FTC Act Section 5
United States Federal

Provision details

Document information
Document
TikTok Advertising Terms
Entity
TikTok Ads
Document last updated
May 5, 2026
Tracking information
First tracked
May 7, 2026
Last verified
July 9, 2026
Record ID
CA-P-069829
Document ID
CA-D-00672
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
6d6d2442dc951cb4316d6640845a89175bdabb09df6b90db1c7811a0b0590647
Analysis generated
May 7, 2026 17:34 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: TikTok Ads
Document: TikTok Advertising Terms
Record ID: CA-P-069829
Captured: 2026-05-07 17:34:33 UTC
SHA-256: 6d6d2442dc951cb4…
URL: https://conductatlas.com/platform/tiktok-ads/tiktok-advertising-terms/provision/CA-P-069829/exclusion-of-indirect-and-consequential-damages/
Accessed: July 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does TikTok Ads's Exclusion of Indirect and Consequential Damages clause do?

The exclusion covers the categories of loss most commonly associated with advertising failures—lost profits, lost revenue, lost data, and reputational harm—leaving the account holder without recourse for these damage types.

How does this clause affect you?

If TikTok Ads causes you harm, you cannot recover indirect, incidental, special, consequential, or punitive damages, nor any loss of profits, revenues, data, use, goodwill, or intangible losses.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 289 platforms. See the full comparison.

Is ConductAtlas affiliated with TikTok Ads?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by TikTok Ads.