“use TikTok Data to create or improve profiles or segments relating to any user, device, household, or browser.”
This analysis describes what TikTok Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The prohibition prevents advertisers from leveraging TikTok's data to construct audience profiles or targeting segments, restricting a common data-monetization practice.
Interpretive note: The excerpt is syntactically a fragment beginning with 'use TikTok Data', suggesting it is one item in a list of prohibited activities. The prohibition itself is clear, but the surrounding structure and any additional conditions or exceptions in the full clause are not visible.
You cannot use TikTok Data you access through the platform to create or improve profiling or segmentation data about any user, device, household, or browser.
How other platforms handle this
We may use information about you, your activity, content, media uploads and related data in your account to prevent, detect, investigate and address safety, security, fraud and abuse risks, and to develop our algorithms and models to identify violations...
We use data for analysis, research and product development, including training machine learning models. This helps us make our services more convenient and easy to use, enhance the safety and security...
We may also aggregate and/or de-identify your Data and may use such aggregate or de-identified information for any other purposes to the extent permitted under applicable law and not attempt to re-identify the information, unless required by law.
"use TikTok Data to create or improve profiles or segments relating to any user, device, household, or browser.Excerpt from TikTok Ads's TikTok Advertising Terms
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The prohibition prevents advertisers from leveraging TikTok's data to construct audience profiles or targeting segments, restricting a common data-monetization practice.
You cannot use TikTok Data you access through the platform to create or improve profiling or segmentation data about any user, device, household, or browser.
ConductAtlas has identified this type of provision across 272 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by TikTok Ads.