This analysis describes what Ticketmaster's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated policy establishes that Ticketmaster may collect biometric information in limited circumstances where necessary for service delivery or required by law, with additional safeguards and advance notice. The policy now discloses that event photography and video may be captured and used in marketing materials, with a stated right to object where Ticketmaster controls the filming. Communications may now occur through messaging services in addition to existing channels. These disclosures inform you of practices Ticketmaster may engage in, but operational impact depends on whether and how these practices are implemented in your jurisdiction or event context.
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We retain some data for longer when necessary for legitimate business or legal purposes, such as security, fraud and abuse prevention, or financial record-keeping.
We may retain your Personal Data for a period of time consistent with the original purpose of collection...or as long as required to fulfill our legal and/or regulatory obligations.
We store your personal information for a period of time that is consistent with the business purposes set forth in Section 3 of this policy or as long as needed to fulfill and comply with legal obligations.
"We also maintain limited information in separate databases to keep our platforms safe and secure, such as to detect and prevent fraud, to power cyber security protections and to enforce our termsExcerpt from Ticketmaster's Privacy Policy
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The clause states: “We also maintain limited information in separate databases to keep our platforms safe and secure, such as to detect and prevent fraud, to power cyber security protections and to enforce our terms”
ConductAtlas has identified this type of provision across 274 platforms. See the full comparison.
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