Ticketmaster collects or sources from third-party advertising and marketing partners demographic information such as your age range, gender, and interests to personalize its services, subject to your choices.
This analysis describes what Ticketmaster's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause establishes a data collection and sharing framework with third-party suppliers for purposes of service personalization. It clarifies that geodemographic profiling occurs through partner relationships rather than direct collection alone, and that user choice mechanisms apply to this practice.
The updated policy establishes that Ticketmaster may collect biometric information in limited circumstances where necessary for service delivery or required by law, with additional safeguards and advance notice. The policy now discloses that event photography and video may be captured and used in marketing materials, with a stated right to object where Ticketmaster controls the filming. Communications may now occur through messaging services in addition to existing channels. These disclosures inform you of practices Ticketmaster may engage in, but operational impact depends on whether and how these practices are implemented in your jurisdiction or event context.
View change record →Third-party data about your demographics and interests is combined with your Ticketmaster activity to build a richer profile used for marketing; you can opt out of this under the Your Rights and Choices section.
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"Subject to your choices, we collect or use suppliers such as advertising and marketing partners who collate geodemographic information including age range, gender, or information about events you like or products you buy which assists us in better personalizing our services to you.Excerpt from Ticketmaster's Privacy Policy
Sourcing personal data from third-party data brokers for profiling purposes implicates CCPA's right to know about data sources and GDPR's transparency requirements under Article 14; data broker relationships should be documented and validated for adequate …
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The clause establishes a data collection and sharing framework with third-party suppliers for purposes of service personalization. It clarifies that geodemographic profiling occurs through partner relationships rather than direct collection alone, and that user choice mechanisms apply to this practice.
Third-party data about your demographics and interests is combined with your Ticketmaster activity to build a richer profile used for marketing; you can opt out of this under the Your Rights and Choices section.
ConductAtlas has identified this type of provision across 278 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Ticketmaster.