Ticketmaster collects or sources from third-party advertising and marketing partners demographic information such as your age range, gender, and interests to personalize its services, subject to your choices.
This analysis describes what Ticketmaster's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause establishes a data collection and sharing framework with third-party suppliers for purposes of service personalization. It clarifies that geodemographic profiling occurs through partner relationships rather than direct collection alone, and that user choice mechanisms apply to this practice.
The updated policy establishes that Ticketmaster may collect biometric information in limited circumstances where necessary for service delivery or required by law, with additional safeguards and advance notice. The policy now discloses that event photography and video may be captured and used in marketing materials, with a stated right to object where Ticketmaster controls the filming. Communications may now occur through messaging services in addition to existing channels. These disclosures inform you of practices Ticketmaster may engage in, but operational impact depends on whether and how these practices are implemented in your jurisdiction or event context.
View change record →Third-party data about your demographics and interests is combined with your Ticketmaster activity to build a richer profile used for marketing; you can opt out of this under the Your Rights and Choices section.
How other platforms handle this
We collect information about you when you shop in our stores, including through store cameras, loyalty programs, payment processing systems, and other in-store technologies. This information is used to improve store operations, loss prevention, and marketing.
We target (and measure the performance of) ads to Members, Visitors and others both on and off our Services directly or through a variety of partners, using the following data, whether separately or combined: Data from advertising technologies on and off our Services, like web beacons, pixels, ad ta...
Microsoft uses data we collect to provide you with rich, interactive experiences. In particular, we may use data to show you advertising or serve Microsoft-selected content within Microsoft products and services. Microsoft does not use what you say in email, chat, video calls, or voice mail to targe...
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Ticketmaster has changed this document before.
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"Subject to your choices, we collect or use suppliers such as advertising and marketing partners who collate geodemographic information including age range, gender, or information about events you like or products you buy which assists us in better personalizing our services to you.— Excerpt from Ticketmaster's Ticketmaster Privacy Policy
Sourcing personal data from third-party data brokers for profiling purposes implicates CCPA's right to know about data sources and GDPR's transparency requirements under Article 14; data broker relationships should be documented and validated for adequate legal bases.
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The clause establishes a data collection and sharing framework with third-party suppliers for purposes of service personalization. It clarifies that geodemographic profiling occurs through partner relationships rather than direct collection alone, and that user choice mechanisms apply to this practice.
Third-party data about your demographics and interests is combined with your Ticketmaster activity to build a richer profile used for marketing; you can opt out of this under the Your Rights and Choices section.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Ticketmaster.