T-Mobile · T-Mobile Privacy Policy · View original document ↗

CPNI Use for Marketing

High severity Rare · 1 of 325 platforms
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This analysis describes what T-Mobile's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This clause operationalizes T-Mobile's marketing data practices by conditioning CPNI use for commercial purposes on affirmative customer consent, while establishing the Privacy Dashboard as the administrative mechanism for managing those preferences. The provision clarifies that marketing consent choices are independent from connectivity service provision.

Consumer impact (what this means for users)

Under this clause, T-Mobile may use CPNI for targeted marketing and product development only upon the customer's opt-in consent, which the customer may modify or revoke through the Privacy Dashboard without affecting the underlying connectivity services. The authorization applies specifically to Tailored Offers and Ads and Product Development programs.

How other platforms handle this

Visa Medium

We may use personal information to send you marketing communications about Visa products, services, and offers that may interest you, to personalize your experience with us, and to provide you with targeted advertising. You may opt out of receiving marketing communications from us at any time.

Microsoft Azure Medium

Microsoft uses data we collect to provide you with rich, interactive experiences. In particular, we may use data to show you advertising or serve Microsoft-selected content within Microsoft products and services. Microsoft does not use what you say in email, chat, video calls, or voice mail to targe...

Waze Medium

We may use aggregated, anonymized, or de-identified information that cannot reasonably be used to identify you for any purpose, including sharing it with partners, advertisers, and other third parties. This information is not subject to the restrictions in this Privacy Policy.

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▸ View Original Clause Language DOCUMENT RECORD
"
We also may use or share certain CPNI with your opt-in consent, including for our Tailored Offers and Ads and Product Development programs available in our Privacy Dashboard. Your choices won't affect any connectivity services you receive from T-Mobile. Update your choices on your Privacy Dashboard any time.

— Excerpt from T-Mobile's T-Mobile Privacy Policy

Applicable regulations

CCPA/CPRA
California, USA
Colorado AI Act
US-CO
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
TCPA
United States Federal

Provision details

Document information
Document
T-Mobile Privacy Policy
Entity
T-Mobile
Document last updated
May 5, 2026
Tracking information
First tracked
May 11, 2026
Last verified
May 11, 2026
Record ID
CA-P-001696
Document ID
CA-D-00342
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
313e059314304e145fee7117eede6f01006ed9e5d7f6b5c932f5dd5e341cf590
Analysis generated
May 11, 2026 03:49 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: T-Mobile
Document: T-Mobile Privacy Policy
Record ID: CA-P-001696
Captured: 2026-05-11 03:49:58 UTC
SHA-256: 313e059314304e14…
URL: https://conductatlas.com/platform/t-mobile/t-mobile-privacy-policy/cpni-use-for-marketing/
Accessed: May 20, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Built from archived source documents, structured governance mappings, and historical version tracking.

Frequently Asked Questions

What does T-Mobile's CPNI Use for Marketing clause do?

This clause operationalizes T-Mobile's marketing data practices by conditioning CPNI use for commercial purposes on affirmative customer consent, while establishing the Privacy Dashboard as the administrative mechanism for managing those preferences. The provision clarifies that marketing consent choices are independent from connectivity service provision.

How does this clause affect you?

Under this clause, T-Mobile may use CPNI for targeted marketing and product development only upon the customer's opt-in consent, which the customer may modify or revoke through the Privacy Dashboard without affecting the underlying connectivity services. The authorization applies specifically to Tailored Offers and Ads and Product Development programs.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 1 platforms. See the full comparison.

Is ConductAtlas affiliated with T-Mobile?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by T-Mobile.