T-Mobile may build a profile of your interests based on how you use its services and share that profile with advertising companies, and may share your data with third parties for their own marketing, unless you opt out.
This analysis describes what T-Mobile's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision authorizes T-Mobile to share your personal data with external advertising partners for commercial purposes beyond your service relationship with T-Mobile, which represents a broader use of consumer data than core service delivery requires.
Interpretive note: The precise scope of which third-party sharing relationships constitute a 'sale' or 'sharing' under the CPRA versus a service provider relationship is not fully resolved by the policy language and may depend on the contractual terms of individual partner agreements.
Previous version provided no details; current version now explicitly addresses advertising profiling, third-party marketing sharing, and introduces opt-out mechanism via Privacy Dashboard.
View full change record →Your network activity, app usage, and demographic information may be used to build advertising profiles and shared with third-party advertising and analytics companies; consumers must actively opt out through the Privacy Dashboard to limit this use.
How other platforms handle this
We will also provide an individual opt-out choice, or opt-in for sensitive data, before we share your data with third parties other than our agents, or before we use it for a purpose other than which it was originally collected.
to object to profiling activities based on our own legitimate interests
Your organization may allow you to access and export your data in order to back it up or transfer it to a service outside of Google.
"We may use information we collect about you to show you advertisements that are more relevant to you. This may include sharing data with advertising partners and analytics providers. We may also share your information with third parties for their own marketing purposes. You can opt out of certain advertising-related data uses through our Privacy Dashboard.Excerpt from T-Mobile's Privacy Policy
REGULATORY LANDSCAPE: This provision engages the CPRA's right to opt out of the sale or sharing of personal information for cross-context behavioral advertising, enforced by the California Privacy Protection Agency.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
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Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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This provision authorizes T-Mobile to share your personal data with external advertising partners for commercial purposes beyond your service relationship with T-Mobile, which represents a broader use of consumer data than core service delivery requires.
Your network activity, app usage, and demographic information may be used to build advertising profiles and shared with third-party advertising and analytics companies; consumers must actively opt out through the Privacy Dashboard to limit this use.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
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