Spotify shares your personal data with and receives data from advertising partners, analytics providers, payment processors, technical service partners, and third-party apps or devices you connect to your account.
This analysis describes what Spotify's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The policy authorizes data flows to and from multiple categories of third parties, including advertising partners who may share audience data with Spotify to enable targeted advertising; the scope of these flows determines what data about you is available to external parties and for what purposes.
Your personal data, including usage behavior and device information, may be shared with advertising partners, analytics providers, payment partners, and technical service partners; advertising partners may also send data about you to Spotify to enable interest-based ad targeting, subject to your tailored advertising preferences.
How other platforms handle this
We may share your personal data with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf and require access to such information to do that work. We may also share your personal data with advertising partners to display relevant advertising to y...
In order to provide you with services, Valve needs to share some data with the publisher or developer of the game (for example to verify your ownership of the game and register your Steam ID with the publisher), or with other third parties that Valve works with to provide services to you. Valve will...
We may share your personal information with third party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service and marketing assistance. We may also share information with advertising and analyt...
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"We receive some of the data mentioned above from third parties... If you connect your Spotify account to a third party application, service or device, we may collect and use information from them. This collection is to make the integration possible... We work with technical service partners that give us certain data. This includes mapping IP addresses to non-precise location data (e.g., country or region, city, state). This makes it possible for Spotify to provide the Spotify Service, content, and features.— Excerpt from Spotify's Spotify Privacy Policy
REGULATORY LANDSCAPE: Third-party data sharing for advertising purposes constitutes 'sharing' of personal information under CCPA/CPRA, triggering opt-out rights and disclosure requirements. The policy's disclosure of advertising partner data flows and the opt-out mechanism provided are designed to address these requirements. FTC oversight of data broker and advertising partner relationships is also relevant. CCPA/CPRA requires contracts with service providers to restrict secondary use of shared data. GOVERNANCE EXPOSURE: Medium. The policy categorizes third-party recipients but does not name specific advertising or analytics partners. CCPA/CPRA requires that the categories of third parties with whom data is shared be disclosed, which the policy provides. The absence of named partners is consistent with common industry practice but limits consumer ability to assess specific downstream risks. JURISDICTION FLAGS: California CPRA requires data sharing agreements with all third parties who receive personal information for advertising purposes. Virginia, Colorado, and Connecticut require processors to be bound by data processing agreements. The global scope of Spotify's operations means that even this U.S.-specific policy interacts with international data transfer frameworks for users who travel or access services across borders. CONTRACT AND VENDOR IMPLICATIONS: All advertising and analytics partners receiving personal data should be covered by data processing agreements that define permissible purpose, prohibit secondary use, and require security standards. The disclosure that third-party authentication partners send user information to Spotify at sign-up should be backed by agreements restricting Spotify's use of that data to account creation purposes. COMPLIANCE CONSIDERATIONS: Legal teams should maintain an up-to-date data sharing inventory mapping each third-party partner category to the specific data types shared, legal basis, and contractual protections in place. Annual reviews of advertising partner contracts against CCPA/CPRA service provider requirements are advisable.
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The policy authorizes data flows to and from multiple categories of third parties, including advertising partners who may share audience data with Spotify to enable targeted advertising; the scope of these flows determines what data about you is available to external parties and for what purposes.
Your personal data, including usage behavior and device information, may be shared with advertising partners, analytics providers, payment partners, and technical service partners; advertising partners may also send data about you to Spotify to enable interest-based ad targeting, subject to your tailored advertising preferences.
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