Spotify uses your personal data for tailored advertising by default, but you can opt out through the 'Tailored Ads' setting in your account or via the 'Your Privacy Choices' link on the website footer.
This analysis describes what Spotify's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Tailored advertising is described as using information about your service use and activity on other websites and apps to serve interest-based ads; this is characterized as 'sharing' under cross-context behavioral advertising definitions, which triggers opt-out rights under CCPA/CPRA and similar state laws.
Unless you actively opt out via the Tailored Ads setting, Spotify processes your usage data and data received from advertising partners to deliver interest-based advertising across its free and, where applicable, paid service options including in podcasts; opting out results in contextual advertising based on registration information and current listening activity rather than behavioral profiles.
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Please note that if you have a legally-recognized browser-based opt out preference signal turned on via your device browser, (e.g., global privacy control) we recognize such preference in accordance with applicable law.
California residents have the right to request certain information regarding our disclosure of personal information...to third parties for their direct marketing purposes unless we provide them with an ability to exercise choice regarding such disclosures.
"Request to opt out of the processing of your personal data for tailored advertising. For more information about our processing for these purposes, see the section 'Tailored advertising controls' below. You can exercise your right to opt out through the 'Tailored Ads' setting. If you do not have an account or are not logged in, you can also opt-out by clicking the 'Your Privacy Choices' link at the footer of our website.Excerpt from Spotify's Privacy Policy
REGULATORY LANDSCAPE: The opt-out model for tailored advertising directly engages CCPA/CPRA, which defines cross-context behavioral advertising as 'sharing' of personal information requiring a clear opt-out mechanism and disclosure in a Notice at Collection.
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Tailored advertising is described as using information about your service use and activity on other websites and apps to serve interest-based ads; this is characterized as 'sharing' under cross-context behavioral advertising definitions, which triggers opt-out rights under CCPA/CPRA and similar state laws.
Unless you actively opt out via the Tailored Ads setting, Spotify processes your usage data and data received from advertising partners to deliver interest-based advertising across its free and, where applicable, paid service options including in podcasts; opting out results in contextual advertising based on registration information and current listening activity rather than behavioral profiles.
ConductAtlas has identified this type of provision across 289 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Spotify.