Snapchat Advertising Policies

This document governs advertiser conduct and content standards on the Snapchat advertising platform, operated by Snap Inc., establishing the rules under which advertisers may purchase and serve ads to Snapchat users globally. The terms authorize Snap to reject, remove, or suspend any ad or advertiser account at its sole discretion, require advertisers to comply with all applicable laws and Snap's targeting restrictions, and establish content prohibitions covering categories including weapons, tobacco, adult content, illegal products, and deceptive claims. The policy includes categorical restrictions on targeting minors and on sensitive audience categories including health conditions and political affiliation, and establishes special requirements for regulated categories such as political advertising, alcohol, pharmaceuticals, and financial products. This policy engages GDPR and EU ePrivacy Directive requirements for EU-based advertising, COPPA and FTC Act standards for minor-directed advertising and deceptive practices in the US, and sector-specific regulations governing financial services, pharmaceutical, and political advertising disclosures; applicability of specific provisions depends on the advertiser's jurisdiction and the audience being targeted. Advertisers operating across multiple jurisdictions should evaluate their campaigns against both Snap's global policy baseline and the local legal requirements applicable in each market where ads are served.