Captured before automated identity checks (Oct 14, 2026): accurate as of its capture on Sep 11, 2026; our capture on Oct 15, 2026 found the same text, but its identity was not checked by them.
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Companies change their terms without announcing it. We capture governance documents, compare each new version with the last, and publish what changed, with the source text behind it. One email a week on what we found and what we could not reach.
This page describes what the document states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability may vary by jurisdiction. Methodology
“Snap may suspend or terminate accounts tied to businesses or individuals who violate our Advertising Policies.”
“you are responsible for ensuring all ads comply. Advertisers are also required to comply with Snap's Terms of Service and Community Guidelines, and all other Snap policies governing the use of our Services.”
“Ads that promote or reference alcohol must not: Target or be likely to appeal particularly to people under the legal drinking age in the territory where the ad will run.”
“From 1st October 2025, in the European Union (EU), Snap will not permit political advertising as defined under EU Regulation 2024/900 on the transparency and targeting of political advertising.”
“Ads for financial products and services must clearly and prominently disclose all applicable material terms and conditions to consumers prior to the submission of an application.”
“Advertisers for Gaming and Gambling Services must comply with all applicable licensing or registration requirements and must provide Snap with proof of current license or registration issued from regulatory authorities...”
This document sets out the rules advertisers must follow to run ads on Snapchat. It covers which ad categories face special requirements—such as alcohol, gambling, prescription medicines, and political ads—and what content is outright banned, including ads aimed at children under 13 and hate speech. Advertisers who break these rules risk having their accounts suspended or terminated by Snapchat Ads.
The Snapchat Advertising Policies establish the substantive obligations, prohibitions, and enforcement rights governing advertisers on the Snapchat Ads platform. Advertisers bear compliance responsibility across all Snap policies—including Terms of Service and Community Guidelines—not solely these Advertising Policies. The document imposes category-specific requirements on alcohol, financial products, prescription medicines, gaming and gambling, and political advertising, including targeting restrictions, mandatory disclosures, pre-approval requirements, and proof-of-licensing obligations. Snapchat Ads categorically prohibits ads addressed to children under 13, hate speech content targeting enumerated protected characteristics, collection of sensitive or special-category data through ads, and advertising by or targeting entities in U.S.-sanctioned countries. Snapchat Ads retains the right to suspend or terminate accounts of advertisers who violate these policies.
For individual users, this document means that ads shown on Snapchat are subject to rules designed to limit harmful or inappropriate content: ads targeting children under 13 are prohibited, hate speech ads are banned, and ads for financial products must disclose material terms before users submit any application. Users who see a political ad can expect it to carry a 'paid for by' disclosure identifying who funded it. Users cannot directly invoke these policies, but they establish the baseline content and targeting standards Snapchat Ads applies to every ad served on the platform.
Which mapped governance frameworks each document engages, tied to the specific provisions that engage them.
We withheld clauses we had published from this document. Each withholding is recorded in our correction log:
“Snap may suspend or terminate accounts tied to businesses or individuals who violate our Advertising Policies.”
“you are responsible for ensuring all ads comply. Advertisers are also required to comply with Snap's Terms of Service and Community Guidelines, and all other Snap policies governing the use of our Services.”
“Ads that promote or reference alcohol must not: Target or be likely to appeal particularly to people under the legal drinking age in the territory where the ad will run.”
“From 1st October 2025, in the European Union (EU), Snap will not permit political advertising as defined under EU Regulation 2024/900 on the transparency and targeting of political advertising.”
“Ads for financial products and services must clearly and prominently disclose all applicable material terms and conditions to consumers prior to the submission of an application.”
“Advertisers for Gaming and Gambling Services must comply with all applicable licensing or registration requirements and must provide Snap with proof of current license or registration issued from regulatory authorities...”
“As a US-based company, Snap will not accept ads targeted to or paid for by entities in countries subject to U.S. trade sanctions or certain other U.S. export control laws.”
“All political advertising must include a "paid for by" message in the ad that is followed by the name of the paying person or entity.”
“All advertisers of prescription medicines must be pre-approved by Snap and may be required to submit proof of authorization to advertise the medicine in the applicable jurisdiction.”
“Snapchat is a 13+ app, so we will reject ads that are addressed to, or intended to appeal to, children under 13.”
“Ads may not collect sensitive information or special category data, as defined in the Rules, including any information that is based on or includes: (i) an alleged or actual commission of a crime; (ii) health information...”
“Hate speech is content that demeans, defames, or promotes discrimination or violence on the basis of race, color, caste, ethnicity, national origin, religion, sexual orientation, gender identity, disability...”
Every distinct legal provision identified in this document. Featured provisions appear above with analysis.
We have not recorded a change to this document since we began capturing it. Monitor includes alerts from a daily check, structured change summaries, and monitoring for up to 20 platforms.
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Cross-platform context
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