This analysis describes what Snapchat Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
How other platforms handle this
Can't associate the consumption of alcohol to enhanced physical performance, improved social standing or better sexual success
Promotions containing obscene or profane language.
The names you choose and criteria you establish for your events, conversions, and any custom audiences you create must not reflect, imply or be based on any category of information described in this Section 1.h.
"Ads must not: Depict anyone consuming the product in any way. Contain any efficacy claims surrounding the product's ability to treat or cure legitimate medical conditions.Excerpt from Snapchat Ads's Snapchat Advertising Policies
Get the research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.
The clause states: “Ads must not: Depict anyone consuming the product in any way. Contain any efficacy claims surrounding the product's ability to treat or cure legitimate medical conditions.”
ConductAtlas has identified this type of provision across 244 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Snapchat Ads.